Digital Marketing in Egypt | Complete Guide

Digital Marketing in Egypt | Complete Guide


Digital marketing is not a recent phenomenon. It is a term used for the practices of using digital channels to reach Egyptian market consumers.

Digital Marketing in Egypt | Complete Guide
Table of Content

    Introduction to Digital Marketing for Egyptians

    Digital marketing is a term that is used to describe the marketing of products and services through electronic media. Digital marketing has been around for some time now, but it has only recently become more prevalent as people have started to rely more on the internet for information and purchasing decisions.

    Digital Marketing in Egypt

    Digital marketing in Egypt has become a necessity for any business that wants to succeed. Online marketing campaigns have been proven to be successful in Egypt, and the country has seen an increase in digital marketing activity over the past few years.

    Egypt’s digital market is seeing a lot of growth as it constantly evolves and expands. This is because more people are shifting towards online shopping, and there is a growing need for businesses to use digital marketing strategies if they want their products or services to be noticed. by consumers. This has helped to create a thriving digital marketing market in Egypt.

    Digital Marketing Statistics and The Egyptian Market

    Egypt is one of the most active countries in Africa when it comes to digital marketing. With a population of over 102 million people, it’s one of the biggest markets in Africa.

    In this section, we will talk about what these stats mean and how they can be applied to your business’s digital marketing strategy.

    Statistics on Digital Marketing:

    1. Digital Marketing activities in Egypt are dominated by leading social media networks: Facebook, Twitter, and YouTube followed by Google+, Instagram, LinkedIn, and Pinterest
    2. Picture and video sharing is the most popular social media activity among Egyptian users, followed by status updates, instant messaging, and blog posting
    3. In 2014, the number of Facebook users in Egypt surpassed 35 million, with more than 12 million Twitter followers
    4. Almost half of the Egyptian internet users use mobile devices to access the internet

    How Digital Marketing Can Be Used in The Egyptian Market?

    The Egyptian market, like any other market, is a tough nut to crack. It’s not easy to find the right marketing strategy that will work for it.

    Digital marketing is one of the most effective ways to reach out to your target audience and generate leads. It has already been proven that digital marketing is more effective than traditional advertising methods in Egypt such as TV and radio ads. The best way to succeed in the Egyptian market is by having a localized content strategy that still resonates with your target audience and generates leads.

    The best way to succeed in the Egyptian market is by having a localized content strategy that still resonates with your target audience and generates leads. The best content for the Egyptian market is online video marketing, which offers a more personal, engaging experience for customers.

    Digital marketing has been proven to be more effective than traditional advertising methods in Egypt such as TV and radio ads. The best way to succeed in the Egyptian market is by having a localized content strategy that still resonates with your target audience and generates leads.

    How to Grow Your Business with Digital Marketing in Egypt?

    There are many ways to promote your business in Egypt using digital marketing. However, it is important to know that you can’t just create a Facebook page and then sit back and wait for people to find you. You need to be proactive about digital marketing if you want it to work for you.

    Facebook Ads

    Facebook ads are a great way to get your message in front of the right people. There are many different ways to advertise on Facebook, but you will have the most success if you use it as part of a funnel marketing strategy. The best way to do this is by creating an advertisement with a call-to-action and then setting up a landing page that includes your unique offer. Pretty soon, people who liked your business page will start seeing advertisements for your offer.


    Google Ads

    To use Google Ads to grow your business with digital marketing in Egypt, you need to choose the keywords for your campaign. You can do this by choosing keywords that are relevant to your products or services and that are popular among people in Egypt.

    Next, you will have to create a Google Ads account and choose the type of ad that you want to run on Google. You can choose from a text ad, image ad, video ad, or shopping ad. After you have chosen the type of ads you want, you will have to create your first campaign by adding your primary keyword and creating an advertorial for it.

    Finally, after setting up everything on Google Adwords, you will be able to start running ads on Google search engine results pages (SERP) or YouTube videos.


    Social Media Management

    Social media is a powerful marketing tool, and it’s not just for big brands, It can help you grow your business, too.

    Using social media management can effectively grow your business in Egypt, Egyptian Social Media Marketing is one of the most social media-savvy countries in the world. With more than 98 million monthly active users, marketing on social media is one of the best ways to tap into this highly engaged audience.

    The average Egyptian spends 4 hrs a day on social media and it’s no surprise that Egyptians are also some of the highest shares-per-country users on Instagram, Facebook, Twitter, and Snapchat, with so many social media users, online shopping has been a booming industry in Egypt since 2013. Egyptians love to share their experiences and help others find the perfect product at a fraction of the price.

    As a result, eCommerce companies have been able to pour money into building marketplaces in the country where consumers can get an unprecedented level of value for their money. In addition, these companies are now able to tap into new markets through influencer marketing strategies that target local audiences on social media channels.

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