Youtube Ads How It Works
YouTube is the number one video platform in the world in terms of the huge number of users and videos on this platform.
This makes us think about it as a video advertising platform, YouTube ads are very effective and directed in a straightforward way to potential customers.
A Youtube Video Ad Example:
Imagine that you are watching a video to learn food cooking and then find an advertisement for a restaurant that serves the same food if you cannot cook it?
An attractive way of advertisement. is not it?
Youtube Ads Strategy
To create a strategy for YouTube ads, we think about how this ad will reach the target customers and we know very well that we have only 6 seconds before the user can close the ad and complete the video he is watching.
Our strategy as a company here is obvious, the idea of the video must be obvious in the first 6 seconds, which we have tried a lot in our campaigns published on YouTube.
Some customers come to us with their video to advertise it directly, and it was an advertisement dedicated to being published on television or something similar, but we strongly warn against its use. The YouTube ads have a different nature, it should be short and direct to the customer.
There are 5 types of youtube ads:
#1 Skippable in-stream
It is one of the famous ads that our ads relied on a lot. This type of ads accepts any type of video and is also called broadcast, skippable.
Bumper ads are very effective ads, but they are only 6 seconds and are not skippable, an ad that deserves to be ranked first in terms of the number of views and achieving goals.
#3 non-skippable in-stream
it’s the same as Skippable in-stream but the user can’t skip it, of course, this type of ads is costly, duration of up to 15 seconds.
Out-of-stream ads appear to more people on sites and apps outside of YouTube. Out-of-stream ads are mobile-only ads.
#5 Ad sequence
Of the new ads on YouTube and worth a try, we can show ads in a sequence that we define together.
Youtube Ads in Egypt
YouTube has a large percentage of advertisers’ budgets annually, as it is considered the new TV for the Egyptian market.
Yearly, a big budget for YouTube ads is set for the blessed month of Ramadan.
Youtube Ads Pricing Packages
Understand the KPIs and goals before paying, we will also guide and optimize the plan and resources to make the best use of your digital marketing strategy, check our pricing packages from this link.