Why it’s important?
First of all, As an agency, we need to listen to our audience. What issues do they care about? How can we help them to solve their problems?
Social Media listening in our world is like your ears to the market, and especially to the audience, you can find below an example of how it works.
Social Listening Difference
Social Listening is different than Social Monitoring, they complete each other, the example below will show the difference.
Customer “in public profile”: Why I can’t find the product in-store X based on location Y?
Our Reply: Sorry for the issue you faced, please give us your information to send it to you “Home Delivery” with 0% charge.
What was happening here is that We replied to the customer on his public profile, or on a problem solving public group at this stage the job done is Social Media Monitoring.
As a social media team, we are analyzing this information, defining a strategy, and taking action, which means Social Media Listening.
In the current world of digital platforms we are living in and the different time zones around the world, social media, and other outlets always have people online to discuss topics and share their opinions on local and international events, this is where conversation analytics comes into play.
Words have value
Conversation analytics is the ability to convert all this speech into meaningful data and insights where company managers can take decisions based on it. The technology is present, and even though it still hasn’t reached the levels of full accuracy, the amount of information provided through conversation analytics is absolutely crucial in the current digitalized world we live in. Green Mind Agency excels at making sure they are keeping track of the conversation analytics of their clients, and advising them towards better results.
Social Media Listening Pricing Packages
Understand the KPIs and goals before paying, we will also guide and optimize the plan and resources to make the best use of your digital marketing strategy, check our pricing packages from Prices Page.