Oriental Weavers

Oriental Weavers social media growth built around audience insight

Green Mind Agency helped Oriental Weavers turn a broad social media presence into a more deliberate marketing system. The work connected social media management, creative production and campaign planning so the brand could present its products consistently while speaking to audiences in a more relevant way.

From product communication to useful content direction

We shaped content around the questions, interests and reactions visible across the brand audience. Social media listening and topic research gave the team a clearer view of what people were discussing, which messages needed stronger explanation and where visual content could create more attention. That insight informed the publishing rhythm, creative concepts and campaign priorities.

Consistent creative execution across campaigns

Green Mind Agency translated the strategy into social media concepts, copywriting, product photography and video production. Each asset was planned to work within the fast-moving feed while keeping Oriental Weavers recognisable. Community management and performance review then helped the team respond to audience feedback and refine future content decisions.

Social Media Management

We started with Hashtags and build the main hashtag “Wait for us” in Arabic and make a teaser as a cover video and regular video to hummer on this, this teaser style shows very positive feedback from the audience perspective, since we are also mentioned that this is the newest products in the last quarter of 2020.

Video and Image shooting

Facebook is the leading platform in Egypt, and this channel is essential to show the brand updates, offers, and the latest products like oriental weavers.

We started by video and image shooting for the products with some catchy and engaging content with a plan already prepared before the day of shotting we put everything in place, by:

• Shooting all the products with 90 angle
• Product animation “stop motion”
• Model engagement with the brand
• Cover daily behavior, football, and winter occasions
• Cover a close look for the products

with the above coverage, we have strong materials.

Community Management

With a 6-7 hours turnaround time, we are keeping all the social media channels questions and comments fulfill, our team rotation and commitment on-time schedule 24/7 let the Oriental Weavers team trust our capabilities and discipline to get things done by replying on all social media channels, we are handling:

• Facebook comments and messages
• Instagram comments and direct messages
• Linkedin company page comments and messages
• Youtube comments
• Groups and mentioned inside Facebook

Social Media Platforms for marketing

As we mentioned, with all creatives and content plans we set we built a list of posts that make the difference, we also send a big thanks to Oriental Weaver’s marketing team to give us a chance to put all the ideas that we can see on posts.

We scheduled the posts at the peak time to reach the more organic audience we can, with a variety of content targeting different gender types and ages. We are taking care of all social media channels: Facebook, Instagram, Linkedin, Youtube, and TikTok.

We added TikTok to the social media channels to reach the new generation audience and let them understand more about the brand in a new way as per the whole marketing strategy we built.

Social Media Campaigns

Our research for the audience gives us a clear strategy for how to reach the right audience to increase the conversions and purchases, The analysis we have says a lot about how to select the right demographics like % number of the audience if they are male or female, age group, client’s behavior, and most engaged posts, etc.

So we split the budget based on oriental weavers requirements and analysis reports, and we split the budget:

• Facebook Campaign with stories
• Instagram Campaign with stories

We are also targeting potential customers in several places in Egypt to follow Oriental Weaver’s recent activities and the newest showroom openings.

Influencer Marketing

Another important approach from our side is to reach more groups, more possible customers, so we built connections between all groups related to industry and public groups to increase the brand PR position.

Also, we hired influencers, group owners, and key persons to show interest in the brand with an incredible and organic campaign.

Social Media Listening

Our analysis strategy is to get all information online related to Oriental Weaver’s in Arabic and English language, to understand how people are reacting with the brand based on the below inputs:

• Overall Mention
• Language
• Date
• Content and headlines
• Country
• Sentiment
• Reach including mobile and desktop
• Engagement
• Influence rank

From the above report, we’re getting a complete solution of the listening report and how the brand is performing through all social media and even websites

Social listening report

The listening report is created with dynamic access to each content, it’s produced as a link to let the viewer have a chance to get any details related to the topic or sentiment.

Social media analysis and mentioning

This kind of report as we mentioned can give a good overview of any brand online, and also can produce ideas for the upcoming strategy and decision to be taken in the future. This report is also based on a quarterly basis.