National Paints | Case Study

National Paints | Case Study


We successfully gained National Paints' trust to manage and moderate the social media platforms through Instagram and Facebook.

National Paints - Logo
  • National Paints
  • Home and Interiors
  • 2021
  • Egypt


National Paints | Case Study
Table of Content

    Winning the Deal

    With a straightforward presentation, we let the client discover new areas of digital marketing that can be implemented to boost the brand name’s against competitors. We also mentioned the competitors positioning and analysis for the client to find new techniques and opening a new way to reach customers.

    We also identified the client persona, Age, Location, and Gender and this give us the chance to find our targets from the beginning.

    National Paints - Social Media Content
    National Paints - Social Media Content
    National Paints - Social Media Content
    National Paints - Social Media Content

    Social Media Management

    We started by getting the access and start posting the first post after 24 hours from contract signing, it was a challenge for us but we accelerate all the processes to produce the first post and boost it as possible.

    We also build a content plan with dates to let the client see the whole strategy in action before developing the creatives and the content, we set also a diversity of content that targets every product that national paints provide.

    We managed to post this content on Facebook and Instagram, with varieties of images and videos.

    Community Management

    We also managed the replies for comments and messages, especially for the technical questions, we agreed with the client to find a ready-made reply for these questions.

    Aside from the technical questions, we built strong communications with the potential clients, especially with the contest campaigns.

    National Paints - Social Media Content
    National Paints - Social Media Content

    Social Media Marketing

    Facebook Ads

    We made a plan to get the best of the budget assigned for this campaign, we split the budget to:

    1. Increase Facebook Page likes
    2. Increase Facebook Page Engagement

    And we reached:

    • 12,027 Page Likes increase with cost per page like: 0.67 EGP
    • 2,862,065 Impressions with 8.94 EGP Cost per 1000 Impressions
    • 1,018,167 Post Engagements with cost per engagement: 0.02 EGP

    Instagram Ads

    Our creative content is rich enough to be posted on Instagram and boost these posts to the potential customers, we reached:

    • 1,427,775 Impressions with 6.72 EGP Cost per 1000 Impressions
    • 400,315 Post Engagements with cost per engagement: 0.02 EGP

    Services Covered:

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    You also want to know how much it will cost to reach a certain number of customers when the ads start on social media. This is something we will explain before starting the campaign, and provide the expected financial return that you will get after contracting.

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