Peter Mikhael | The Story of the Founder

Peter Mikhael | The Story of the Founder


Discover how Peter Mikhael, CEO of Green Mind Agency, leverages decades of digital marketing expertise to deliver innovative, client-focused solutions.

Peter Mikhael | The Story of the Founder
Table of Content
    Peter Mikhael

    Peter Mikhael – the Founder/CEO of Green Mind Agency

    Peter Mikhael Farid, the CEO and founder of Green Mind Agency, has been a trailblazer in the digital marketing landscape since the early days of his career. His journey from a young computer enthusiast to a distinguished leader in the industry showcases his dedication, innovation, and relentless pursuit of excellence. Peter’s ability to foresee trends, adapt to technological advancements, and continuously evolve his skill set has positioned him as a visionary in the field. His story is one of passion, perseverance, and an unwavering commitment to driving success in the digital marketing realm.

    CEO Message

    At Green Mind Agency, our mission is to drive digital excellence through innovation and client-centric solutions. With a deep-rooted passion for technology and a commitment to delivering unparalleled service, we help businesses navigate and thrive in the digital landscape. Our journey is a testament to relentless dedication, and we continue to push the boundaries to achieve outstanding results for our clients.

    Early Stage

    Peter Mikhael’s journey into the world of technology began at the young age of 12 in 1995, during the era of Windows 3.5. His early fascination with computers led him to self-teach essential skills in Excel and Word, which laid a solid foundation for his future in the digital world. This early engagement with technology was a stepping stone that allowed Peter to develop a deep understanding and passion for computing.


    As Peter transitioned to his college years, his proficiency with technology grew exponentially. By the age of 18, he had already created his first website using Adobe Photoshop and Dreamweaver on Windows XP. This milestone marked a significant step in his career, earning him third place in a national website design competition—a testament to his talent and potential. With strong support and encouragement from his parents, Peter continued to excel, diving deeper into the realms of PHP, HTML, CSS, and JavaScript during his computer engineering studies. By 2007, he had become adept at developing WordPress sites, showcasing his ability to self-learn and adapt to new technologies.



    Peter’s professional journey took a significant leap when he joined NTSIT. Here, he immersed himself in client meetings and discussions, gaining valuable insights into client needs and how to effectively address them. This role was instrumental in honing his communication skills and understanding of client requirements, providing him with the experience needed to deliver tailored solutions and negotiate successful agreements.

    Tarek Nour Communication

    In 2008, Peter expanded his expertise by joining Tarek Nour Communication, a leading advertising firm. This opportunity allowed him to transition from a web designer to a digital marketing professional. His innovative work in website design earned him the silver award for the best website in the advertising field in Egypt, highlighting his ability to blend creativity with technical skills.

    Link Dot Net

    Peter’s tenure at Link Dot Net, starting in 2010, further diversified his skill set. He delved into game design, motion graphics, and the creation of ads for Google Display. His exceptional performance in these areas was recognized with three awards for different sites, underscoring his versatility and excellence in digital design and advertising.

    Peter Mikhael Won Awards in 2009


    In 2011, Peter joined Yahoo, a global tech giant, where he found an ideal environment to grow and learn. Under the mentorship of Mareike Schumacher, Peter developed his leadership and strategic thinking skills. He excelled in managing teams, optimizing workflows, and driving innovation within the advertising technology department. This role was pivotal in shaping his approach to business and team management.

    Peter Mikhael in Yahoo

    Founding Green Mind Agency

    The year 2014 marked a significant turning point in Peter’s career. Following his departure from Yahoo, he founded Green Mind Agency, a venture that allowed him to apply his extensive industry knowledge to build a successful digital marketing firm. At Green Mind Agency, Peter mastered the complexities of running a business, from client acquisition to employee management and legal compliance. His strategic vision and leadership have been key to the agency’s growth and success.

    Career Situation and Future Vision

    Today, Peter Mikhael leads Green Mind Agency with a unified goal: to provide unparalleled digital marketing services that drive success for clients. The agency’s ability to adapt swiftly to market changes, such as the digital transformation spurred by the COVID-19 pandemic, has been a testament to Peter’s foresight and innovation. By developing scalable solutions like a specialized WordPress system, Peter ensures that Green Mind Agency meets and exceeds client expectations.

    Peter’s customer-centric approach, where services are tailored to client needs, continues to set Green Mind Agency apart in the digital marketing industry. His unwavering commitment to excellence and innovation positions the agency as a leader in delivering high-quality digital solutions, ensuring long-term success for clients in a constantly evolving digital landscape.

    Selected Projects from Green Mind Agency

    Food and Restaurant

    Nestle | Case Study

    9th May, 2014

    We worked hard to understand the social media platforms of Nestle and analyze and mentor the media metrics, including competitors.

    Entertainment and Games

    TikTok | Case Study

    25th Feb, 2020

    Watching TikTok videos has been our routine for the team that handling this project to get the social media marketing video for YouTube

    Home and Interiors

    Oriental Weavers | Case Study

    1st Jan, 2021

    As a social media management company and for such a brand we put all efforts for all team members to get social media creatives and ads.


    Union National Bank | Case Study

    11th Jul, 2014

    We are pleased to announce our new co-operation with the Union National Bank of Egypt. It was a great opportunity for us to work with them.

    NGO and Family

    UNODC – Case Study

    16th Dec, 2022

    UNODC was established to help the UN fight crime worldwide. Our agency created a successful campaign on Facebook and LinkedIn.

    Cars and Motorcycles

    Gastec | Case Study

    18th Jul, 2021

    Based on strong strategic marketing, we started implementing, designing, and managing social media management, Facebook and Google ads.

    Cars and Motorcycles

    Jetour – Case Study

    21st Jul, 2022

    Jetour is a leading Chinese car provider in Egypt, we managed to represent the top influencers to join the TikTok hashtag challenge campaign


    MedNet | Case Study

    29th Aug, 2020

    A new deal started with Video and Motion Graphics, writing long cooperation with MedNet with social media management, content, and ads.

    Sports and Outdoors

    Katameya Sporting Club | Case Study

    20th Aug, 2022

    Our main target is to give a new look and feel with a strong creatives to Katameya Sporting Club Facebook Page.

    Food and Restaurant

    Dili | Case Study

    9th Jun, 2018

    Until now, it has been a great time helping Future Media in all their creative design related to DILI.

    Real Estate

    Era | Case Study

    26th Dec, 2018

    ERA is a huge real estate brokerage company that needed clear marketing strategies to reach a specific category of people using lead ads.


    Eva Pharma | Case Study

    26th Mar, 2020

    Biofreeze pain relief gel is now in Egypt, and we take care of the web design and development of the product, with an order form.


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    Why Us

    Green Mind understands you well, as you are working hard to reach the prospective customer for purchase. This is what we are working to reach and define from the beginning.

    You also want to know how much it will cost to reach a certain number of customers when the ads start on social media. This is something we will explain before starting the campaign, and provide the expected financial return that you will get after contracting.

    • Unifying the team's efforts and one goal
    • Account manager dedicated to managing your account
    • Certified professionals in managing and activating social media and Google ads
    • Creative minds who worked in different fields led you to the most suitable creative ideas
    • A team of people who follow up and respond to customers on social media platforms