Peter Mikhael | The Story of the Founder

Peter Mikhael | The Story of the Founder

Articles

Discover how Peter Mikhael, CEO of Green Mind Agency, leverages decades of digital marketing expertise to deliver innovative, client-focused solutions.

Peter Mikhael | The Story of the Founder

    Peter Mikhael

    Peter Mikhael – the Founder/CEO of Green Mind Agency

    Peter Mikhael Farid, the CEO and founder of Green Mind Agency, has been a trailblazer in the digital marketing landscape since the early days of his career. His journey from a young computer enthusiast to a distinguished leader in the industry showcases his dedication, innovation, and relentless pursuit of excellence. Peter’s ability to foresee trends, adapt to technological advancements, and continuously evolve his skill set has positioned him as a visionary in the field. His story is one of passion, perseverance, and an unwavering commitment to driving success in the digital marketing realm.

    CEO Message

    At Green Mind Agency, our mission is to drive digital excellence through innovation and client-centric solutions. With a deep-rooted passion for technology and a commitment to delivering unparalleled service, we help businesses navigate and thrive in the digital landscape. Our journey is a testament to relentless dedication, and we continue to push the boundaries to achieve outstanding results for our clients.

    Early Stage

    Peter Mikhael’s journey into the world of technology began at the young age of 12 in 1995, during the era of Windows 3.5. His early fascination with computers led him to self-teach essential skills in Excel and Word, which laid a solid foundation for his future in the digital world. This early engagement with technology was a stepping stone that allowed Peter to develop a deep understanding and passion for computing.

    College

    As Peter transitioned to his college years, his proficiency with technology grew exponentially. By the age of 18, he had already created his first website using Adobe Photoshop and Dreamweaver on Windows XP. This milestone marked a significant step in his career, earning him third place in a national website design competition—a testament to his talent and potential. With strong support and encouragement from his parents, Peter continued to excel, diving deeper into the realms of PHP, HTML, CSS, and JavaScript during his computer engineering studies. By 2007, he had become adept at developing WordPress sites, showcasing his ability to self-learn and adapt to new technologies.

    Experience

    NTSIT

    Peter’s professional journey took a significant leap when he joined NTSIT. Here, he immersed himself in client meetings and discussions, gaining valuable insights into client needs and how to effectively address them. This role was instrumental in honing his communication skills and understanding of client requirements, providing him with the experience needed to deliver tailored solutions and negotiate successful agreements.

    Tarek Nour Communication

    In 2008, Peter expanded his expertise by joining Tarek Nour Communication, a leading advertising firm. This opportunity allowed him to transition from a web designer to a digital marketing professional. His innovative work in website design earned him the silver award for the best website in the advertising field in Egypt, highlighting his ability to blend creativity with technical skills.

    Link Dot Net

    Peter’s tenure at Link Dot Net, starting in 2010, further diversified his skill set. He delved into game design, motion graphics, and the creation of ads for Google Display. His exceptional performance in these areas was recognized with three awards for different sites, underscoring his versatility and excellence in digital design and advertising.

    Peter Mikhael Won Awards in 2009

    Yahoo!

    In 2011, Peter joined Yahoo, a global tech giant, where he found an ideal environment to grow and learn. Under the mentorship of Mareike Schumacher, Peter developed his leadership and strategic thinking skills. He excelled in managing teams, optimizing workflows, and driving innovation within the advertising technology department. This role was pivotal in shaping his approach to business and team management.

    Peter Mikhael in Yahoo

    Founding Green Mind Agency

    The year 2014 marked a significant turning point in Peter’s career. Following his departure from Yahoo, he founded Green Mind Agency, a venture that allowed him to apply his extensive industry knowledge to build a successful digital marketing firm. At Green Mind Agency, Peter mastered the complexities of running a business, from client acquisition to employee management and legal compliance. His strategic vision and leadership have been key to the agency’s growth and success.

    Green Mind Agency Team - Aug 2024
    Green Mind Agency Team - Dec 2024

    Career Situation and Future Vision

    Today, Peter Mikhael leads Green Mind Agency with a unified goal: to provide unparalleled digital marketing services that drive success for clients. The agency’s ability to adapt swiftly to market changes, such as the digital transformation spurred by the COVID-19 pandemic, has been a testament to Peter’s foresight and innovation. By developing scalable solutions like a specialized WordPress system, Peter ensures that Green Mind Agency meets and exceeds client expectations.

    Peter’s customer-centric approach, where services are tailored to client needs, continues to set Green Mind Agency apart in the digital marketing industry. His unwavering commitment to excellence and innovation positions the agency as a leader in delivering high-quality digital solutions, ensuring long-term success for clients in a constantly evolving digital landscape.

    Selected Projects from Green Mind Agency

    Food and Restaurant

    Nestle

    9th May, 2014

    Nestle used Green Mind Agency social media listening, competitor insight, and content planning to build more relevant UAE audience engagement.

    Entertainment and Games

    TikTok

    25th Feb, 2020

    Green Mind Agency built TikTok social media growth through topic research, video production, content strategy and performance analysis.

    Home and Interiors

    Oriental Weavers

    1st Jan, 2021

    Oriental Weavers partnered with Green Mind Agency for social media management, content production and audience-led campaigns that strengthen reach and brand engagement.

    NGO and Family

    UNODC

    16th Dec, 2022

    UNODC partnered with Green Mind Agency to deliver targeted Facebook Ads and LinkedIn Ads, turning public-service communication into clearer outreach.

    Finance

    Union National Bank

    11th Jul, 2014

    Union National Bank partnered with Green Mind Agency to modernize its digital presence, strengthen customer communication, and turn banking services into a clearer online experience for Egypt.

    Cars and Motorcycles

    Gastec

    18th Jul, 2021

    Gastec strengthened its digital presence with Green Mind’s social media management, Facebook, Instagram, YouTube and display advertising strategy in Egypt.

    Cars and Motorcycles

    Jetour

    21st Jul, 2022

    Jetour partnered with Green Mind Agency on a TikTok influencer campaign built around social media management, creator strategy, and automotive engagement.

    Medical

    MedNet

    29th Aug, 2020

    Green Mind helped MedNet explain health insurance through social media, motion graphics, content writing, Facebook Ads, LinkedIn Ads, and moderation.

    Food and Restaurant

    V7 Qatar

    26th Dec, 2024

    See how Green Mind Agency built V7 Qatar’s localized social media presence with Social Media Management, Instagram Ads, Snapchat Ads, and TikTok Ads.

    Finance

    MID Takseet

    13th Oct, 2024

    MID Takseet partnered with Green Mind Agency for content marketing and content writing to clarify installment offers and strengthen app engagement in Egypt.

    Cars and Motorcycles

    Arcfox

    3rd May, 2026

    Discover how we executed a high-performance influencer marketing campaign for Arcfox using an ad-style approach with 4 influencers.

    Medical

    Eva Pharma

    26th Mar, 2020

    Eva Pharma partnered with Green Mind Agency to launch a responsive Biofreeze landing page, Google Forms ordering, and conversion tracking through WordPress Development and Web Design.

    Newsletter

    Subscribe to our Newsletter and get a free consultation and regular updates.

    Why Us

    Green Mind understands you well, as you are working hard to reach the prospective customer for purchase. This is what we are working to reach and define from the beginning.

    You also want to know how much it will cost to reach a certain number of customers when the ads start on social media. This is something we will explain before starting the campaign, and provide the expected financial return that you will get after contracting.

    • Unifying the team's efforts and one goal
    • Account manager dedicated to managing your account
    • Certified professionals in managing and activating social media and Google ads
    • Creative minds who worked in different fields led you to the most suitable creative ideas
    • A team of people who follow up and respond to customers on social media platforms