
Peter Mikhael – the Founder/CEO of Green Mind Agency
Peter Mikhael Farid, the CEO and founder of Green Mind Agency, has been a trailblazer in the digital marketing landscape since the early days of his career. His journey from a young computer enthusiast to a distinguished leader in the industry showcases his dedication, innovation, and relentless pursuit of excellence. Peter’s ability to foresee trends, adapt to technological advancements, and continuously evolve his skill set has positioned him as a visionary in the field. His story is one of passion, perseverance, and an unwavering commitment to driving success in the digital marketing realm.
CEO Message
At Green Mind Agency, our mission is to drive digital excellence through innovation and client-centric solutions. With a deep-rooted passion for technology and a commitment to delivering unparalleled service, we help businesses navigate and thrive in the digital landscape. Our journey is a testament to relentless dedication, and we continue to push the boundaries to achieve outstanding results for our clients.
Early Stage
Peter Mikhael’s journey into the world of technology began at the young age of 12 in 1995, during the era of Windows 3.5. His early fascination with computers led him to self-teach essential skills in Excel and Word, which laid a solid foundation for his future in the digital world. This early engagement with technology was a stepping stone that allowed Peter to develop a deep understanding and passion for computing.
College
As Peter transitioned to his college years, his proficiency with technology grew exponentially. By the age of 18, he had already created his first website using Adobe Photoshop and Dreamweaver on Windows XP. This milestone marked a significant step in his career, earning him third place in a national website design competition—a testament to his talent and potential. With strong support and encouragement from his parents, Peter continued to excel, diving deeper into the realms of PHP, HTML, CSS, and JavaScript during his computer engineering studies. By 2007, he had become adept at developing WordPress sites, showcasing his ability to self-learn and adapt to new technologies.
Experience
NTSIT
Peter’s professional journey took a significant leap when he joined NTSIT. Here, he immersed himself in client meetings and discussions, gaining valuable insights into client needs and how to effectively address them. This role was instrumental in honing his communication skills and understanding of client requirements, providing him with the experience needed to deliver tailored solutions and negotiate successful agreements.
Tarek Nour Communication
In 2008, Peter expanded his expertise by joining Tarek Nour Communication, a leading advertising firm. This opportunity allowed him to transition from a web designer to a digital marketing professional. His innovative work in website design earned him the silver award for the best website in the advertising field in Egypt, highlighting his ability to blend creativity with technical skills.
Link Dot Net
Peter’s tenure at Link Dot Net, starting in 2010, further diversified his skill set. He delved into game design, motion graphics, and the creation of ads for Google Display. His exceptional performance in these areas was recognized with three awards for different sites, underscoring his versatility and excellence in digital design and advertising.

Yahoo!
In 2011, Peter joined Yahoo, a global tech giant, where he found an ideal environment to grow and learn. Under the mentorship of Mareike Schumacher, Peter developed his leadership and strategic thinking skills. He excelled in managing teams, optimizing workflows, and driving innovation within the advertising technology department. This role was pivotal in shaping his approach to business and team management.

Founding Green Mind Agency
The year 2014 marked a significant turning point in Peter’s career. Following his departure from Yahoo, he founded Green Mind Agency, a venture that allowed him to apply his extensive industry knowledge to build a successful digital marketing firm. At Green Mind Agency, Peter mastered the complexities of running a business, from client acquisition to employee management and legal compliance. His strategic vision and leadership have been key to the agency’s growth and success.


Career Situation and Future Vision
Today, Peter Mikhael leads Green Mind Agency with a unified goal: to provide unparalleled digital marketing services that drive success for clients. The agency’s ability to adapt swiftly to market changes, such as the digital transformation spurred by the COVID-19 pandemic, has been a testament to Peter’s foresight and innovation. By developing scalable solutions like a specialized WordPress system, Peter ensures that Green Mind Agency meets and exceeds client expectations.
Peter’s customer-centric approach, where services are tailored to client needs, continues to set Green Mind Agency apart in the digital marketing industry. His unwavering commitment to excellence and innovation positions the agency as a leader in delivering high-quality digital solutions, ensuring long-term success for clients in a constantly evolving digital landscape.
Selected Projects from Green Mind Agency
Nestle
9th May, 2014Nestle used Green Mind Agency social media listening, competitor insight, and content planning to build more relevant UAE audience engagement.
TikTok
25th Feb, 2020Green Mind Agency built TikTok social media growth through topic research, video production, content strategy and performance analysis.
Oriental Weavers
1st Jan, 2021Oriental Weavers partnered with Green Mind Agency for social media management, content production and audience-led campaigns that strengthen reach and brand engagement.
UNODC
16th Dec, 2022UNODC partnered with Green Mind Agency to deliver targeted Facebook Ads and LinkedIn Ads, turning public-service communication into clearer outreach.
Union National Bank
11th Jul, 2014Union National Bank partnered with Green Mind Agency to modernize its digital presence, strengthen customer communication, and turn banking services into a clearer online experience for Egypt.
Gastec
18th Jul, 2021Gastec strengthened its digital presence with Green Mind’s social media management, Facebook, Instagram, YouTube and display advertising strategy in Egypt.
Jetour
21st Jul, 2022Jetour partnered with Green Mind Agency on a TikTok influencer campaign built around social media management, creator strategy, and automotive engagement.
V7 Qatar
26th Dec, 2024See how Green Mind Agency built V7 Qatar’s localized social media presence with Social Media Management, Instagram Ads, Snapchat Ads, and TikTok Ads.
MID Takseet
13th Oct, 2024MID Takseet partnered with Green Mind Agency for content marketing and content writing to clarify installment offers and strengthen app engagement in Egypt.
Arcfox
3rd May, 2026Discover how we executed a high-performance influencer marketing campaign for Arcfox using an ad-style approach with 4 influencers.
Eva Pharma
26th Mar, 2020Eva Pharma partnered with Green Mind Agency to launch a responsive Biofreeze landing page, Google Forms ordering, and conversion tracking through WordPress Development and Web Design.

