Jetour

Winning Jetour China’s Confidence with a Clear Campaign Direction

Jetour has a global vision and a strong product story for drivers who want high-end vehicles, outdoor freedom, and practical adventure. Green Mind Agency translated that positioning into a focused digital campaign proposal for Jetour MENA, connecting the brand promise to the way automotive audiences discover and discuss cars online.

The campaign direction was built around a simple commercial goal: make Jetour feel relevant in the everyday social feeds of Egyptian audiences, not only in a traditional showroom environment. By combining social media management, influencer strategy, and a platform-native creative idea, the team gave the brand a clear route from attention to participation.

Turning the JetourDanceTour Challenge into Participation

Jetour MENA launched the #JetourDanceTour challenge on TikTok, inviting people to join a branded experience rather than simply watch an advertisement. The concept made the campaign accessible to everyday users while giving creators a natural role in demonstrating the idea, extending its reach, and adding credibility through their own voices and styles.

Green Mind Agency supported the campaign with the coordination and social media management needed to keep the challenge visible, understandable, and easy to join. The result was a campaign structure that encouraged user-generated content and helped the Jetour name travel through real interactions instead of one-way brand messaging.

With more than 2 billion hashtag views, the challenge became a meaningful conversation around Jetour. That scale reflected more than exposure: it showed how a well-shaped participation mechanic can turn a product message into a shared social moment.

Using Influencer Marketing to Build Automotive Relevance

Green Mind Agency brought 13 influencers into the campaign to give Jetour a stronger presence across the communities that matter to the brand. Each creator helped make the challenge feel native to TikTok, where personality, movement, and fast participation are often more persuasive than polished advertising alone.

The campaign exceeded 2 billion video views in its first two weeks and continued to grow beyond 1 billion additional views in a short period. This performance demonstrated the value of combining influencer marketing with social media management: creators created the initial spark, while the campaign system kept the message active and repeatable.

For Jetour, the approach created real-time opportunities to interact with fans through video, visuals, and branded content. It gave the automotive brand a more human way to build awareness, encourage participation, and stay present in the conversations happening around its audience.