Peter Mikhael – the Founder/CEO of Green Mind Agency
Peter Mikhael Farid, the CEO and founder of Green Mind Agency, has been a trailblazer in the digital marketing landscape since the early days of his career. His journey from a young computer enthusiast to a distinguished leader in the industry showcases his dedication, innovation, and relentless pursuit of excellence. Peter’s ability to foresee trends, adapt to technological advancements, and continuously evolve his skill set has positioned him as a visionary in the field. His story is one of passion, perseverance, and an unwavering commitment to driving success in the digital marketing realm.
CEO Message
At Green Mind Agency, our mission is to drive digital excellence through innovation and client-centric solutions. With a deep-rooted passion for technology and a commitment to delivering unparalleled service, we help businesses navigate and thrive in the digital landscape. Our journey is a testament to relentless dedication, and we continue to push the boundaries to achieve outstanding results for our clients.
Early Stage
Peter Mikhael’s journey into the world of technology began at the young age of 12 in 1995, during the era of Windows 3.5. His early fascination with computers led him to self-teach essential skills in Excel and Word, which laid a solid foundation for his future in the digital world. This early engagement with technology was a stepping stone that allowed Peter to develop a deep understanding and passion for computing.
College
As Peter transitioned to his college years, his proficiency with technology grew exponentially. By the age of 18, he had already created his first website using Adobe Photoshop and Dreamweaver on Windows XP. This milestone marked a significant step in his career, earning him third place in a national website design competition—a testament to his talent and potential. With strong support and encouragement from his parents, Peter continued to excel, diving deeper into the realms of PHP, HTML, CSS, and JavaScript during his computer engineering studies. By 2007, he had become adept at developing WordPress sites, showcasing his ability to self-learn and adapt to new technologies.
Experience
NTSIT
Peter’s professional journey took a significant leap when he joined NTSIT. Here, he immersed himself in client meetings and discussions, gaining valuable insights into client needs and how to effectively address them. This role was instrumental in honing his communication skills and understanding of client requirements, providing him with the experience needed to deliver tailored solutions and negotiate successful agreements.
Tarek Nour Communication
In 2008, Peter expanded his expertise by joining Tarek Nour Communication, a leading advertising firm. This opportunity allowed him to transition from a web designer to a digital marketing professional. His innovative work in website design earned him the silver award for the best website in the advertising field in Egypt, highlighting his ability to blend creativity with technical skills.
Link Dot Net
Peter’s tenure at Link Dot Net, starting in 2010, further diversified his skill set. He delved into game design, motion graphics, and the creation of ads for Google Display. His exceptional performance in these areas was recognized with three awards for different sites, underscoring his versatility and excellence in digital design and advertising.
Yahoo!
In 2011, Peter joined Yahoo, a global tech giant, where he found an ideal environment to grow and learn. Under the mentorship of Mareike Schumacher, Peter developed his leadership and strategic thinking skills. He excelled in managing teams, optimizing workflows, and driving innovation within the advertising technology department. This role was pivotal in shaping his approach to business and team management.
Founding Green Mind Agency
The year 2014 marked a significant turning point in Peter’s career. Following his departure from Yahoo, he founded Green Mind Agency, a venture that allowed him to apply his extensive industry knowledge to build a successful digital marketing firm. At Green Mind Agency, Peter mastered the complexities of running a business, from client acquisition to employee management and legal compliance. His strategic vision and leadership have been key to the agency’s growth and success.
Career Situation and Future Vision
Today, Peter Mikhael leads Green Mind Agency with a unified goal: to provide unparalleled digital marketing services that drive success for clients. The agency’s ability to adapt swiftly to market changes, such as the digital transformation spurred by the COVID-19 pandemic, has been a testament to Peter’s foresight and innovation. By developing scalable solutions like a specialized WordPress system, Peter ensures that Green Mind Agency meets and exceeds client expectations.
Peter’s customer-centric approach, where services are tailored to client needs, continues to set Green Mind Agency apart in the digital marketing industry. His unwavering commitment to excellence and innovation positions the agency as a leader in delivering high-quality digital solutions, ensuring long-term success for clients in a constantly evolving digital landscape.
Selected Projects from Green Mind Agency
Nestle | Case Study
9th May, 2014We worked hard to understand the social media platforms of Nestle and analyze and mentor the media metrics, including competitors.
TikTok | Case Study
25th Feb, 2020Watching TikTok videos has been our routine for the team that handling this project to get the social media marketing video for YouTube
Oriental Weavers | Case Study
1st Jan, 2021As a social media management company and for such a brand we put all efforts for all team members to get social media creatives and ads.
Union National Bank | Case Study
11th Jul, 2014We are pleased to announce our new co-operation with the Union National Bank of Egypt. It was a great opportunity for us to work with them.
UNODC – Case Study
16th Dec, 2022UNODC was established to help the UN fight crime worldwide. Our agency created a successful campaign on Facebook and LinkedIn.
Gastec | Case Study
18th Jul, 2021Based on strong strategic marketing, we started implementing, designing, and managing social media management, Facebook and Google ads.
Jetour – Case Study
21st Jul, 2022Jetour is a leading Chinese car provider in Egypt, we managed to represent the top influencers to join the TikTok hashtag challenge campaign
MedNet | Case Study
29th Aug, 2020A new deal started with Video and Motion Graphics, writing long cooperation with MedNet with social media management, content, and ads.
V7 Qatar
26th Dec, 2024Discover how Green Mind Agency localized V7 Qatar's brand through expert social media management and advertising on Facebook, Instagram, TikTok, and Snapchat.
MID Takseet
13th Oct, 2024Delivered content creation, marketing, and Arabic translation for MID Takseet, boosting app engagement and user satisfaction across Egypt.
Era | Case Study
26th Dec, 2018ERA is a huge real estate brokerage company that needed clear marketing strategies to reach a specific category of people using lead ads.
Eva Pharma | Case Study
26th Mar, 2020Biofreeze pain relief gel is now in Egypt, and we take care of the web design and development of the product, with an order form.