Local SEO Definition
Local SEO is the process of optimizing a website for search engines to rank it higher in local searches. This is done by optimizing the website for localized keywords, adding geo-targeted metadata, and making sure that the site is responsive and mobile-friendly.
Google is constantly updating its algorithm to improve its search results. The algorithm will take into account factors such as website speed, mobile friendliness, content quality, and social signals when ranking websites.
Local SEO Strategy that We Use to Boost Our Local Search Engine Rankings
Local search engine rankings are important for businesses to stay competitive in the market. This is why it is important to constantly monitor and track our rankings on Google Maps, Bing, and Yahoo.
We can boost our local search engine rankings by following these 3 steps:
#1 Adding Geo-Specific Information on The Website
With the rise in online shopping, it’s important to optimize your website for local searches. Adding geo-specific information such as your phone number and address will increase the likelihood that someone will visit your store or website. It’s very simple to implement; just put this information on the footer of the website.
#2 Create a Map Listing of Your Business Locations with Accurate Information in Google My Business
Google My Business is one of the most important online assets for any business. It’s a complete package that has everything a business needs to grow and succeed in today’s digital world. . The website provides complete visibility for people to engage with your business; it’s a way for customers to find you and the tools to communicate.
Simply create a Google My Business account and fill in all the required information, including your location.
#3 Use Schema with LocalBusiness
Schema can be applied to any type of website. For a local business, you will want to use the “LocalBusiness” type. This includes opening hours, contact information, and more.
Schema markup helps search engines recognize what pages on your website are most relevant. Schema markup is a specific bit of HTML that Google uses to identify related information. This content must be started with the type “LocalBusiness”, you can use Google Structured Data Markup Helper to create this schema quickly.
More Sources and Tutorials for Local SEO
To get a better idea of how we did this, please find below two videos that describe the same steps we take to increase local SEO rankings.
Local SEO Ranking Factors 2022
The local SEO ranking factors for 2022 are not yet clear. Search engine algorithms are always changing and the SEO industry is always evolving.
We can make predictions about what will be the most important factors in 2022, but it is hard to say for sure, however, Local SEO is a crucial part of the search engine optimization process. It’s important to take into account various factors when optimizing your site for local search.
The following are some of the most important local ranking factors to consider when optimizing your site for local SEO:
- Establishing a physical address
- Maintaining accurate contact information
- Creating a Google My Business page
- Optimizing your website for mobile users
- Ensuring that your content is relevant to the area you serve
Local SEO vs Organic SEO
In this section, we will talk about the difference between local SEO and organic SEO.
Local SEO is a type of internet marketing that focuses on ranking websites in search engines to drive traffic to local businesses or services.
Organic SEO is a type of online advertising that relies on search engine optimization (SEO) techniques to rank websites in search engines and attract visitors.