Trials and Errors
As a digital marketing agency, we understand that we have a very high number of competitors here in Egypt, and we have to set a budget for ads, and it should be very targeted and narrowed. but how we can ensure that we have the right target.
We gave a chance for trials and errors on campaigns we created, and we find a very good formula that we can follow in the upcoming years.
The channels we used:
- Facebook Ads (Messages, Leads, and website conversions)
- Instagram Ads (Awareness, and website conversions)
- Google Adwords Campaign
- Google Display Ads
- Youtube Ads
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After a long time of checking the graphs and performance of each ads, we can ensure that the below formula is the best strategy that can be used for our digital marketing strategy.
If we have a product want to sell to B2C clients or very small SMEs we can use the below channels:
With a very small budget for these both channels, we have very good potential customers that converted to a purchasing.
If we have a product want to sell to B2B clients or big corporates can use the below channels:
- Google Ads (Adwords)
This formula is described on our online advertising services page in-depth. there are also a lot of trials and errors on each of these channels related to ads setup and targeting.
Tip: We have set only one goal in order to be able to understand where the best conversion is comming from in an easy way. For example you can not set multiple objectibves that can’t be tracked, part of the sucess of the campaigns is to set a 1 unified goal that we can track
Selected Projects from Our Work
Tasawer – Case Study20th Jan, 2023 United Arab Emirates
A case study discussing the role of SEO, social media management, and media buying in TASAWER's and how it helped the company to boost its sales.
Bayan – Case Study1st Jan, 2023 Egypt
BaYan Retail is a POS system and inventory management, We helped our client with website development, social media campaigns, and SEO.
Unlock | Case Study27th Feb, 2022 Egypt
Here's how we succeed with Unlock by using Google Ads and SEO to help B2B businesses grow, increase leads, and drive conversions.
FindWell | Case Study1st Oct, 2020 Egypt
FindWell is one of the largest companies in the real estate industry, and we succeed to deliver exceptional marketing services.
Mokhalasati | Case Study15th Feb, 2020 United Arab Emirates
We've succeeded as an agency in achieving Mokhalasati's objective in increasing the number of installs and leads, using social media ads.
MedEg Trip | Case Study23rd Mar, 2019 Egypt
We did all social media marketing for MedEg Trip, online product marketing, along with managing all their social media network channels.
Sawa Boutik | Case Study1st Apr, 2020 United Arab Emirates
Sawa Boutik is one of the largest websites in the gifts industry, and we succeed to deliver superb marketing services.