Unpacking Creative Marketing in 2021

Unpacking Creative Marketing in 2021

Articles

In this interview with Digital over Coffee, we've tried to shed light on the creative industry changes in the creative ecosystem by 2021.

Unpacking Creative Marketing in 2021
Table of Content

    Defining the term “creative” in the marketing context?

    Marketing involves several aspects that need to be taken care of to make sure a campaign succeeds. Every campaign is unique, and one of the most important topics is creativity. This involves coming up with the right designs, captions, suitable format for each social media platform, and determining what works best with your target audience. A difficult task we managed to master at Green Mind Agency.

    How start-ups can overcome marketing and creative challenges from financial and design standpoints?

    Every start-up needs to make sure it is building a strong social media presence and foundation on which upon it can build its follower and consumer base. This involves creating a recognizable brand identity and designing creatives that attract users to get familiar with your brand, all done within your applicable budget.

    Is there a start-up business creative kit to follow in most scenarios?

    The person in charge must be knowledgeable about the industry they are in, what makes each social media platform unique, and how to take advantage of what makes your start-up unique. An aggressive ad strategy and impressive creative content can help you stand out but it is not the be-all and end-all. The ability to execute the digital marketing plan stages is the most important thing to know; strategy and awareness planning, connect experience, insights, and optimization, and product development respectively.

    How to take advantage of the new opportunities opening up in 2021?

    The most apparent rise in digital marketing consumption lies in vertical videos, with several applications, namely TikTok, giving everyone a new space and social media platform to take advantage of. You have to recognize the new marketing trends and keep up, whether you like it or not, making sure to join them as soon as possible before they are saturated to present unique content.

    Selected Projects from Our Work

    Dili | Case Study
    Food and Restaurant

    Dili | Case Study

    9th Jun, 2018

    Egypt

    Until now, it has been a great time helping Future Media in all their creative design related to DILI.

    How We Design Our Digital Marketing Agency Logo?

    How We Design Our Digital Marketing Agency Logo?

    11th Jul, 2021

    Egypt

    Digital marketing agency logo design is the first chapter of the company’s story, we will go through how the logo is built from scratch.

    The Kitchen Club – Case Study
    Food and Restaurant

    The Kitchen Club – Case Study

    30th May, 2022

    Egypt

    The Kitchen Club is a catering company with a difference. We're committed to providing top-quality social media marketing services.

    Multiples Group | Case Study
    Finance

    Multiples Group | Case Study

    1st Dec, 2020

    Egypt

    Multiples Group is one of the largest companies in the financial industry, and we succeed to deliver superb marketing services.

    FindWell | Case Study
    Real Estate

    FindWell | Case Study

    1st Oct, 2020

    Egypt

    FindWell is one of the largest companies in the real estate industry, and we succeed to deliver exceptional marketing services.

    Swing Education | Case Study
    Education and Books

    Swing Education | Case Study

    16th Apr, 2014

    Egypt

    Swing Education Website development created by our agency with a presentation for a mobile solution and Educational Animation book.

    Butterfly | Case Study
    Holidays and Gifts

    Butterfly | Case Study

    27th Oct, 2014

    Egypt

    With our award-winning website design and development platforms, we build this website to fit for e-commerce, with Facebook ads and design.

    What are the must-have digital marketing skills for 2021?

    Whoever is already in the industry always has to make sure they are adaptive and willing to change their creative and marketing strategies to cope with the changes. There are several tools and websites capable of giving you all you need to design the content needed to ease the process. Although this doesn’t take the place of Photoshop or Illustrator in the digital marketing world, Canva, Crello, and Animaker are all extremely user-friendly with free and premium subscriptions giving you almost everything you need to master creating attractive content.

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    Here's what to do, book a 30 min call today and get a quick presentation about our agency and price list for your next digital marketing project.

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    Design is the 1st step. We are a graphic design agency that helps brands tell their stories through meaningful design.

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    Why Us

    Green Mind understands you well, as you are working hard to reach the prospective customer for purchase. This is what we are working to reach and define from the beginning.

    You also want to know how much it will cost to reach a certain number of customers when the ads start on social media. This is something we will explain before starting the campaign, and provide the expected financial return that you will get after contracting.

    • Unifying the team's efforts and one goal
    • Account manager dedicated to managing your account
    • Certified professionals in managing and activating social media and Google ads
    • Creative minds who worked in different fields led you to the most suitable creative ideas
    • A team of people who follow up and respond to customers on social media platforms