Unpacking Creative Marketing in 2021

Unpacking Creative Marketing in 2021

Articles

In this interview with Digital over Coffee, we've tried to shed light on the creative industry changes in the creative ecosystem by 2021.

Unpacking Creative Marketing in 2021
Table of Content

    Defining the term “creative” in the marketing context?

    Marketing involves several aspects that need to be taken care of to make sure a campaign succeeds. Every campaign is unique, and one of the most important topics is creativity. This involves coming up with the right designs, captions, suitable format for each social media platform, and determining what works best with your target audience. A difficult task we managed to master at Green Mind Agency.

    How start-ups can overcome marketing and creative challenges from financial and design standpoints?

    Every start-up needs to make sure it is building a strong social media presence and foundation on which upon it can build its follower and consumer base. This involves creating a recognizable brand identity and designing creatives that attract users to get familiar with your brand, all done within your applicable budget.

    Is there a start-up business creative kit to follow in most scenarios?

    The person in charge must be knowledgeable about the industry they are in, what makes each social media platform unique, and how to take advantage of what makes your start-up unique. An aggressive ad strategy and impressive creative content can help you stand out but it is not the be-all and end-all. The ability to execute the digital marketing plan stages is the most important thing to know; strategy and awareness planning, connect experience, insights, and optimization, and product development respectively.

    How to take advantage of the new opportunities opening up in 2021?

    The most apparent rise in digital marketing consumption lies in vertical videos, with several applications, namely TikTok, giving everyone a new space and social media platform to take advantage of. You have to recognize the new marketing trends and keep up, whether you like it or not, making sure to join them as soon as possible before they are saturated to present unique content.

    Selected Projects from Our Work

    Dili | Case Study
    Food and Restaurant

    Dili | Case Study

    9th Jun, 2018 Egypt

    Until now, it has been a great time helping Future Media in all their creative design related to DILI.

    The Office Hub – Case Study
    Home and Interiors

    The Office Hub – Case Study

    26th Oct, 2023 Saudi Arabia

    Discover how Green Mind transformed The Office Hub's online presence through social media and SEO enhancements for success.

    Animation & Graphic Design Bridge in Egypt’s Digital Marketing

    Animation & Graphic Design Bridge in Egypt’s Digital Marketing

    19th Jul, 2023

    Bridging the gap between Animation & Graphic Design in Egypt's digital market - A powerful synergy for captivating audiences.

    Centro – Case Study
    Business and Services

    Centro – Case Study

    12th Oct, 2023 Egypt

    Explore how Green Mind empowers Centro's online presence through expert social media management and strategic SEO strategies.

    Mastering Graphic Design for Websites: Enhancing Visual Experience

    Mastering Graphic Design for Websites: Enhancing Visual Experience

    10th Jul, 2023

    Explore the art of graphic design for websites, elevating visual appeal and enhancing user experience. Master the techniques for a captivating online presence.

    Graphic Design Jobs in Egypt: Find Your Creative Career

    Graphic Design Jobs in Egypt: Find Your Creative Career

    7th Jun, 2023

    Explore the thriving world of graphic design jobs in Egypt. Discover opportunities, skills required, and how to excel in this creative field.

    The Triathlete Factory | Case Study
    Sports and Outdoors

    The Triathlete Factory | Case Study

    3rd Sep, 2024 Bahrain

    Boosted The Triathlete Factory Juniors Academy’s brand with engaging social media, cohesive branding, and impactful presentations.

    Black Stone – Case Study
    Business and Services

    Black Stone – Case Study

    9th Mar, 2024 United Arab Emirates

    Green Mind helped Black Stone eIT establish a strong brand presence with branding, logo design, brand guidelines, and social media assets.

    SPEcialists | Case Study
    Coaching and Consulting

    SPEcialists | Case Study

    29th Aug, 2024 Egypt

    Discover how Green Mind Agency enhanced SPEcialists' brand identity, website, content, and digital marketing with tailored solutions.

    Accord Business Group – Case Study
    Business and Services

    Accord Business Group – Case Study

    31st Jan, 2023 Egypt

    The company was eager to expand its customer base and we helped them with social media management, Linkedin ads, and SEO.

    Raksha
    Food and Restaurant

    Raksha

    17th Sep, 2024 Egypt

    Created a cohesive brand identity and built a user-friendly website for Raksha Cafe, enhancing their online presence and customer engagement.

    The Cloudors – Case Study
    Business and Services

    The Cloudors – Case Study

    21st Jun, 2023 Egypt

    Boost organic search rankings, enhance social media engagement, and generate leads for The Cloudors with our comprehensive digital marketing solutions.

    What are the must-have digital marketing skills for 2021?

    Whoever is already in the industry always has to make sure they are adaptive and willing to change their creative and marketing strategies to cope with the changes. There are several tools and websites capable of giving you all you need to design the content needed to ease the process. Although this doesn’t take the place of Photoshop or Illustrator in the digital marketing world, Canva, Crello, and Animaker are all extremely user-friendly with free and premium subscriptions giving you almost everything you need to master creating attractive content.

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    Here's what to do, book a 30 min call today and get a quick presentation about our agency and price list for your next digital marketing project.

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    Why Us

    Green Mind understands you well, as you are working hard to reach the prospective customer for purchase. This is what we are working to reach and define from the beginning.

    You also want to know how much it will cost to reach a certain number of customers when the ads start on social media. This is something we will explain before starting the campaign, and provide the expected financial return that you will get after contracting.

    • Unifying the team's efforts and one goal
    • Account manager dedicated to managing your account
    • Certified professionals in managing and activating social media and Google ads
    • Creative minds who worked in different fields led you to the most suitable creative ideas
    • A team of people who follow up and respond to customers on social media platforms