UNODC Campaign Objective
UNODC needed a digital campaign that could make public-service communication more relevant to young audiences. Green Mind Agency shaped the message around clear, accessible drug-awareness content and aligned the creative direction with the audiences most likely to engage. The objective was not simply visibility, but helping an important message reach people in the channels and formats they already use.
Audience-Focused Social Media Campaign
Green Mind Agency translated UNODC’s awareness priorities into practical, audience-focused communication. Facebook and LinkedIn balanced broad reach with controlled audience targeting. We refined the messaging for each platform, organised the campaign around education and action, and used performance signals to improve delivery. This gave UNODC clearer, more consistent communication while keeping the subject matter direct and understandable.
Facebook Ads Strategy
The Facebook Ads campaign extended UNODC’s awareness message beyond organic distribution. We developed targeted audience groups, matched each group with relevant creative, and used clear calls to attention rather than generic promotional language. Monitoring showed which audiences responded most strongly, allowing delivery to focus on placements with greater potential and giving the campaign a scalable route to awareness.
LinkedIn Ads for Professional Reach
LinkedIn Ads added a professional audience layer, helping UNODC reach people in networks connected to education, public service, policy, and community impact. Green Mind Agency adapted the message for a platform where credibility and context matter, while keeping the communication accessible. The channel complemented Facebook’s broader reach with focused professional visibility.
Campaign Performance
Facebook Ads performance
The Facebook campaign generated 1.2M in page reach, 13.8K new Facebook Page likes, and 83.0K page visits. These results show how structured targeting and platform-specific creative expanded awareness while creating more opportunities to interact with the campaign content.
LinkedIn Ads performance
The LinkedIn campaign reached 154,657 people, generated 5,315 clicks, and added 595 followers. This gave UNODC another route to build professional visibility around its awareness work and showed the value of pairing broad social reach with a focused professional channel.
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