Project Objectives
The Triathlete Factory Juniors Academy, the first kid’s triathlon academy in Bahrain, sought to enhance its brand identity and increase its online presence, particularly on Instagram and TikTok. The objectives were to:
- Develop a Cohesive Brand Identity: Create a comprehensive branding package that resonates with the academy’s dynamic and youthful spirit.
- Enhance Social Media Presence: Increase engagement and visibility on Instagram and TikTok.
- Design Professional Presentations: Develop visually appealing presentations for stakeholder meetings and promotional events.
Branding
We developed a vibrant and energetic brand identity that aligns with the academy’s mission to inspire young athletes. The branding package included:
- Branding Manual/Guidelines: A comprehensive guide detailing the brand’s primary and secondary colors, typography, and layout guidelines to ensure consistency across all materials.
- Social Media Guidelines: Created specific guidelines for social media posts, ensuring the brand’s voice and visual identity remained consistent across platforms.
- Business Collaterals: Designed business cards, letterheads, envelopes, ID cards, and roll-ups to provide a professional and cohesive look.
- Apparel and Accessories: Designed branded T-shirts, hats, bags, towels, and bottles to foster team spirit among the academy’s young athletes and promote the brand during events.
Social Media Management
We took a strategic approach to managing The Triathlete Factory Juniors Academy’s social media presence by:
- Content Creation: Produced engaging social posts each month that highlight the young athletes’ training sessions, events, and achievements. Content included:
- Custom Resized Stories: Tailored Instagram Stories to fit perfectly within the platform’s dimensions, maintaining visual consistency.
- Slideshow Videos and GIFs: Created dynamic slideshows and GIFs to showcase the academy’s activities engagingly.
- Language and Tone: Maintained a playful yet professional tone across all posts, appealing to both kids and their parents.
- Platforms Managed: Focused on Instagram for visual storytelling and TikTok for reaching a younger, trend-driven audience.
Presentation Design
We created professional, visually appealing presentations tailored to the academy’s needs:
- Engaging Design: Used the brand’s colors and fonts to create presentations that are both on-brand and visually engaging.
- Content Structure: Organized the content to communicate key messages to stakeholders, sponsors, and parents.
- Versatility: Designed the presentations to be adaptable for different contexts, whether for promotional purposes or internal meetings.
Results
- Increased Social Media Engagement: The academy saw a 35% increase in engagement on Instagram and a strong initial following on TikTok, thanks to the consistent and appealing content.
- Enhanced Brand Identity: The new branding resonated well with the target audience, creating a strong visual identity that differentiates The Triathlete Factory Juniors Academy from other sports academies in Bahrain.
- Professional Presentations: The presentations received positive feedback from stakeholders, with the professional design helping to clearly convey the academy’s value proposition.
Conclusion
Green Mind Agency successfully elevated The Triathlete Factory Juniors Academy’s brand presence through strategic social media management, cohesive branding, and impactful presentation design. The results not only increased their online visibility but also solidified their reputation as the premier kids’ triathlon academy in Bahrain.
