Tasawer – Case Study

Leverages Custom Marketing Strategy to Boost Sales in UAE

Tasawer is a team of professionals who specialize in closet and kitchen design. The company is managed by Khalid Amer, General Manager, and Mohamed Boshra, the Factory Development Manager, both of whom have over 15 years of experience in the field. Tasawer aims to provide the best result for its clients through its expertise and professionalism.

Recently, the company approached us to help them improve their online marketing efforts and drive more sales. We developed a comprehensive marketing plan and strategy that included a SWAT analysis, social media management, SEO, and media buying across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and Snapchat Ads.

Marketing Planning and Strategy with SWAT Analysis

To begin, we conducted a SWAT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess Tasawer’s current marketing situation. We identified the company’s key strengths, such as its high-quality products and excellent customer service, as well as areas for improvement, such as its limited brand awareness in the UAE. Based on this analysis, we developed a targeted marketing plan and strategy that focused on leveraging TASAWER’s strengths and addressing its weaknesses.

Social Media Management

One key component of our marketing plan was social media management. We developed and implemented a social media strategy that included creating and scheduling engaging posts for Tasawer ‘s profiles on Facebook, Instagram, and other platforms. We also monitored and responded to comments and messages from followers to build a strong online community.

SEO

In addition to social media management, we also worked to improve Tasawer ‘s search engine optimization (SEO). This included conducting keyword research to identify high-traffic, relevant terms and phrases, and optimizing the company’s website and online content for these terms. This helped to increase Tasawer ‘s visibility in search results and drive more organic traffic to their website.

Media Buying

As part of our marketing plan for Tasawer, we implemented a media buying campaign across various platforms to increase the company’s online visibility and drive more sales. This included campaigns on Google Ads, Facebook Ads, Instagram Ads, and Snapchat Ads.

Google Ads

For the Google Ads campaign, we identified relevant keywords and phrases and developed targeted ads that would be displayed in search results when users searched for these terms. We also set up remarketing campaigns to show ads to users who had previously visited Tasawer’s website but had not yet made a purchase.

Facebook Ads

On Facebook, we developed targeted ads that were designed to reach the right audience based on their interests and demographics. We also set up retargeting campaigns to show ads to users who had interacted with Tasawer’s page or website in the past.

Instagram Ads

For the Instagram Ads campaign, we created visually appealing ads that incorporated high-quality images and video content. We also used Instagram’s targeting options to reach the right audience based on their interests and behaviors.

Snapchat Ads

Finally, we developed targeted Snapchat Ads that were designed to reach the right audience at the right time. We used Snapchat’s targeting options and creative ad formats to create engaging and effective ads.

Overall, our media buying campaigns on Google Ads, Facebook Ads, Instagram Ads, and Snapchat Ads were highly successful in increasing Tasawer’s online visibility and driving more sales. We carefully tracked and analyzed the performance of each ad to optimize our strategy and maximize ROI.

Conclusion

Overall, our work with Tasawer has been highly successful. By implementing a customized marketing plan that included a SWAT analysis, social media management, SEO, and media buying, we were able to significantly increase the company’s online presence and drive more sales in the UAE.