Case Study: Sugar Dough
Sweetening Social Media for Egypt’s Artisanal Dessert Brand
Green Mind Agency partnered with Sugar Dough, a New Cairo-based dessert brand specializing in American cookies, brownies, and fresh bakes. We provided comprehensive social media management across Facebook, Instagram, and TikTok, helping Sugar Dough showcase its mouthwatering creations and engage with dessert lovers.
Project Overview
Sugar Dough sought to amplify its digital presence, attract new followers, and strengthen its position as a go-to destination for artisanal desserts in New Cairo. Green Mind Agency implemented a tailored social media strategy to highlight its unique offerings and engage with its growing audience.
d strengthened their brand in Egypt.
Our Strategy
1. Social Media Management
- Platform-Specific Approach:
- On Instagram, we showcased high-quality visuals of Sugar Dough’s delectable treats, paired with engaging captions and stories to connect with followers.
- On Facebook, we shared detailed posts about new products, special offers, and customer reviews to drive engagement and sales.
- On TikTok, we leveraged trending sounds and creative short videos to capture attention and reach a younger audience.
- Seasonal Campaigns:
- Created content around holidays and special occasions, aligning with customers’ celebratory moods and encouraging dessert purchases.
- Interactive Content:
- Encouraged audience participation with polls, Q&A sessions, and contests, fostering a sense of community.
2. Visual Storytelling
- Highlighted the artisanal process behind Sugar Dough’s products, showcasing freshness and quality through appealing visuals.
- Focused on user-generated content, including customer testimonials and dessert moments, to build trust and authenticity.
Results
- Increased Follower Growth:
Grew Sugar Dough’s social media audience, especially on TikTok and Instagram, attracting dessert enthusiasts. - Enhanced Engagement:
Boosted likes, comments, and shares across platforms, creating a vibrant online community. - Stronger Brand Positioning:
Established Sugar Dough as a top choice for American cookies, brownies, and artisanal desserts in Egypt.
Conclusion
Green Mind Agency’s expertise in social media management helped Sugar Dough sweeten its digital presence and connect with its audience. By leveraging creative strategies and interactive content, we successfully showcased their artisanal desserts an
