MID Takseet

Project Objectives

MID Takseet, an installment payment app under the umbrella of a major Egyptian bank, partnered with Green Mind Agency to enhance its digital presence and effectively communicate its services. The objectives were:

1. Create Engaging Content: Develop content that clearly explains how the MID Takseet app works and the benefits it offers to users.
2. Content Marketing: Promote the app’s features and offers to drive downloads and user engagement.
3. Arabic Translation: Ensure accurate and culturally appropriate Arabic translations for all content.

Our Approach

Content Creation

We developed clear, engaging, and user-friendly content to communicate the ease of using the MID Takseet app:

• Step-by-Step Guides: Created intuitive guides that explained the simple process of using the app, from downloading to signing up and completing purchases through installments.
• Promotional Content: Highlighted the benefits of the app, including its partnerships with popular retailers, ease of use, and flexibility of installment plans, to attract new users.
• Engagement-Focused Copy: Crafted copy for the website, mobile app, and marketing materials that emphasized the app’s convenience and value for customers looking for installment solutions.

Content Marketing

To increase user engagement and app downloads, we implemented a content marketing strategy:

• Social Media Campaigns: Created content for social media platforms, focusing on promotions, partner stores, and the ease of installment payments. The posts targeted users seeking flexible payment options for electronics, fashion, and other retail items.
• Offers and Promotions: Developed content promoting special offers with key retail partners, encouraging users to take advantage of discounts and installment plans.
• Email Marketing: Designed content for email marketing campaigns aimed at existing users, keeping them informed about new offers, merchants, and app updates.

Arabic Translation

Given that MID Takseet operates in the Egyptian market, we provided high-quality translation services to localize all content for Arabic-speaking users:

• Accurate and Culturally Relevant Translation: Ensured that all content, from the website to app instructions and promotional materials, was translated with cultural sensitivity while maintaining the brand’s tone and message.
• Bilingual Consistency: Maintained consistency between English and Arabic content, ensuring that both language versions carried the same clarity and professionalism.

Results

• Increased User Engagement: The content marketing strategy helped boost app downloads and user interaction with MID Takseet, particularly during promotions and offers.
• Clear and Effective Communication: The step-by-step guides and localized content made it easier for users to understand the app’s features and complete their transactions, contributing to higher user satisfaction.
• Enhanced Brand Presence: By crafting targeted content and translating it effectively, MID Takseet established itself as a leading installment app in Egypt, attracting more merchants and customers alike.

Conclusion

Green Mind Agency successfully supported MID Takseet by delivering engaging content, executing an effective content marketing strategy, and providing precise Arabic translation services. As a result, MID Takseet strengthened its position in the Egyptian market, increasing both user engagement and app downloads.