IOM Egypt | Case Study

IOM Egypt | Case Study


It is one of the social media campaigns that we have built and succeeded in emphasizing the cause of standing against human trafficking.

IOM Egypt - Logo
  • IOM Egypt
  • NGO and Family
  • 2021
  • Egypt


IOM Egypt | Case Study
Table of Content

    Winning the Deal

    Our fruitful co-operation with bee media productions has enabled us to provide social media campaigns that are distinctive and have certain characteristics, and we succeed to implement them.

    Social Media Campaigns

    We were able to create a very special campaign on Facebook and Instagram, the campaign started on International Day against Trafficking in Persons and as a reminder of the role, we continue to play in Egypt.

    Before The Campaign Started

    To make ads on Facebook and Instagram for this sensitive topic in Egypt, we were able to help the customer understand the nature of ads on social media and how to implement them in a way that is attractive to help the recipient on the importance of the cause.

    Of course, the client agreed to the ideas presented and their method, and we started campaigns to be switched daily.

    Facebook Ads

    Targeting for this campaign was kinda open for everyone in Egypt, This year’s theme highlights the importance of sharing and learning from survivors of human trafficking.

    Instagram Ads

    We also managed to get the campaign ready for Instagram, we faced the issue of IGTV ads, but we managed to get it ready by boosting the same posts in Facebook for both ad placements, Facebook and Instagram.

    Facebook Ads for IOM Egypt

    Final Report

    At the end of the campaign, we provided a detailed report on everything, including:

    • Ads Performance
    • Video Watched 50%
    • Video Watched 100%
    • Action Types
    • Gender
    • Engagement Rates
    • Campaign Breakdown
    • Campaign By Platform
    • Posts Breakdown
    Instagram Ads for IOM Egypt

    Services Covered:

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