Hossam Abol Atta | Case Study

Hossam Abol Atta | Case Study

Clients

It was a tough competition between us and other digital media marketing companies in Egypt, We were up to the challenge.

hossam abu el atta Logo
  • Hossam Abol Atta
  • Medical
  • 2019
  • Egypt

Website
Facebook
Youtube
Instagram
Twitter
Linkedin

Hossam Abol Atta | Case Study
Table of Content

    Social Media Management

    It was a tough competition between us and other digital media marketing agencies in Egypt, we got the doctor’s attention at the end due to the clear and effective strategy that we built describing our vision, in addition to our competitive price.

     

    Services Provided

    Started with a complete Social Media makeover to all platforms from; Facebook, Instagram, Twitter, Youtube, Linked-In, and Snapchat.

    It was very clear to us that the audience that needed to be targeted were very specified, and that created a challenge for us. that’s why we went with a BOLD style that highlighted “The Plastic Surgery” concept in a different, and out of the box way.

    Creatives and Videos

    Worked with different Styles of creatives, such as

    1. Picture designs and picture templates
    2. High-quality video animation in GULF tongue voiceover, since we targeted GULF countries Like KSA along with Egypt
    3. Video editing to the doctor’s special shows and episodes
    4. 360 videos, by photographing his clinics and converting them to 360 posts
    5. GIFS using patients Before and after pictures and making them in a different way in a GIF form

    It was very interactive and the doctor was delighted with our work

    Facebook Page Management

    We were responsible for all social media replies, especially for Facebook and Instagram that had the most interactions.

    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study
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    Hossam Abol Atta | Case Study
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    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study

    Social Media Campaigns

    A complete social media campaign including Facebook and Instagram using different ad types, page engagement, page likes, and messages, It’s a big media plan we created for Dr. Hossam, First, we used fanning campaigns to increase likes on the Facebook page, The 2nd type we used messages campaigns to increase users by generating leads and booking appointments directly with the Dr., and finally, The 3rd type is engagement campaigns to engage people with the posts and the contents we published.

    Facebook Ads

    All 3 ad types were used to reach our desired audience which was equally distributed between Egypt and KSA and the results were great, we reached around 5,000 to 6,000 potential customers per month.

    The ads were very effective because we were responsible for the whole campaign cycle including creatives, Facebook page management, and ads; so, everything was also connected with the targeting, which was very unique as we targeted class A and we made sure these are the people who are going to be interested in plastic surgeries.

    Instagram Ads

    In general, Instagram ads were more effective in KSA than in Egypt, and Optimization was done on a daily basis; we were shifting among different posts and we were focusing only on the best performing posts; these changes in the marketing plan made the campaign very
    effective and made us collect potential leads easily.

    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study

    SEO

    We took access to everything regarding the doctor’s website, Starting with discovering and fixing all the technical issues from Headers to URL & Titles. Afterward, we worked on coding problems and javascript along with CSS and visibility on mobile.

    We kept track of our work using websites to measure the performance of the website, like google search console and google analytics, and to check if the website is beginning to be SEO optimized. We also used website grader and Metrix to check the website speed and content.

    SEO Fast Results Achieved

    By collecting the top Keywords used in the plastic surgery medical field in KSA and Egypt, then inserting them in sensitive places that google manages to read & adding news regularly.

    1. We managed to achieve fast results within only one month
    2. User rate increased by 120%
    3. Now the doctor website appears on the first and second pages

    It was a very good and satisfying experience working with doctor Hossam and his team.

    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study
    Hossam Abol Atta | Case Study

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