Case Study: Global Experts Academy
Enhancing Engagement for an International Learning Experience
Green Mind Agency collaborated with Global Experts Academy, an online learning platform offering master courses led by top global experts. Our partnership focused on driving engagement and expanding their reach through strategic social media management and media buying campaigns on Facebook, Instagram, and LinkedIn.
Project Overview
Global Experts Academy needed a robust digital presence to highlight its unique offerings, including live online courses, hands-on demos, and cultural tours. Green Mind Agency provided expert social media management and targeted ad campaigns to connect with their audience and drive enrollment.
Our Strategy
1. Social Media Management
- Platform-Specific Content:
Tailored content strategies for Facebook, Instagram, and LinkedIn, focusing on their audience’s preferences and platform dynamics. - Engaging Visuals:
Designed eye-catching posts, including carousels, reels, and stories, showcasing their courses, expert instructors, and cultural experiences. - Content Themes:
Highlighted success stories, course benefits, and live demos to inspire action and build trust. - Community Engagement:
Actively interacted with followers through comments, DMs, and interactive posts to build a loyal community.
2. Media Buying Campaigns
- Targeted Ads on Facebook and Instagram:
Created campaigns for professionals and learners interested in upskilling, using precise audience segmentation. - LinkedIn Ads for Professionals:
Designed LinkedIn campaigns targeting businesses and individuals seeking professional growth opportunities. - Performance Optimization:
Continuously monitored and optimized ads to achieve the best ROI, increasing visibility and conversions.
Conclusion
Our collaboration with Global Experts Academy showcases how strategic social media management and targeted advertising can elevate a brand’s digital presence. By leveraging our expertise, we helped them connect with their audience and inspire learners to embark on their exceptional learning journey.
