FertiSperm | Case Study

Project Objectives

FertiSperm, a natural male fertility supplement, approached Green Mind Agency to enhance its online presence and increase product sales. The key objectives were:

1. Boost Organic Traffic: Improve FertiSperm’s visibility on search engines through effective SEO strategies.
2. Social Media Growth: Increase engagement and brand awareness on Facebook, Instagram, and TikTok.
3. Drive Conversions via TikTok Ads: Launch targeted TikTok ad campaigns to drive traffic and sales.

Social Media Management

To build a strong social media presence, we managed and grew FertiSperm’s accounts across three platforms: Facebook, Instagram, and TikTok. Our approach included:

• Content Creation: Posted regular content highlighting product benefits, customer testimonials, and educational posts about male fertility. This included videos, infographics, and user-generated content.
• Platform-Specific Strategy:
  • Facebook & Instagram: Focused on product promotions, educational content, and customer engagement through stories and posts.
  • TikTok: Created short, engaging videos that emphasized the product’s effectiveness in a fun and relatable way for younger audiences.

SEO Optimization

We developed an SEO strategy tailored to FertiSperm’s market and audience:

• Keyword Research: Identified relevant keywords, such as “زيادة هرمون الذكورة” (increase testosterone) and “زيادة الخصوبة عند الرجال” (increase male fertility), to target users searching for fertility-related solutions.
• On-Page SEO: Optimized the website’s content, meta descriptions, headers, and alt tags to ensure visibility on search engines.
• Technical SEO: Ensured fast load times, mobile optimization, and smooth navigation to improve user experience and search rankings.
• Blog Strategy: Developed informative articles on male fertility and natural supplements, positioning FertiSperm as an authority in its niche and boosting organic traffic.

TikTok Ads Campaigns

Given TikTok’s rising popularity, we executed targeted ad campaigns to drive conversions:

• Ad Formats: Used in-feed video ads to showcase real testimonials and creative product demonstrations.
• Audience Targeting: Focused on men aged 18-40 interested in health and wellness, particularly those searching for fertility-related solutions.
• Performance Optimization: Continuously monitored and optimized ad performance to maximize ROI, adjusting content and targeting based on insights.

Results

• Improved Organic Search Traffic: Our SEO efforts led to a 50% increase in organic website traffic within the first three months, with most visitors coming from search engines using fertility-related keywords.
• Increased Social Media Engagement: FertiSperm saw a 40% increase in engagement across Facebook and Instagram, with TikTok followers growing steadily due to highly engaging video content.
• Successful TikTok Ads: The TikTok ad campaigns resulted in a 25% increase in product sales, with a notable reduction in cost per acquisition due to effective targeting and ad optimization.

Conclusion

Green Mind Agency successfully helped FertiSperm enhance its online presence, increase brand awareness, and drive conversions through a comprehensive digital marketing strategy. By optimizing SEO, managing social media, and running targeted TikTok ads, we positioned FertiSperm as a trusted solution for male fertility in Egypt.