People of Impact

People of Impact: A Case Study of Impacters MENA

In this case study, we explore the journey of People of Impact—a powerful initiative that shares inspiring stories of resilience, compassion, and innovation from the MENA region, highlighting the power of one person to impact their community. Green Mind Agency played a pivotal role in bringing these stories to life across digital platforms.

Project Background

Impacters MENA set out with a clear goal: to elevate voices of change from across the Middle East and North Africa. These are individuals and stories often overlooked—people who are transforming lives and reshaping communities. To help bring these stories to a larger audience, they partnered with Green Mind Agency for a complete digital content strategy and execution.

Description of Our Approach

We built for them full social media management across Facebook, Instagram, LinkedIn, TikTok, Snapchat, and YouTube as well. This multi-platform strategy ensured we were reaching audiences where they already engage, in formats they already consume.

Our team developed a tailored editorial calendar that aligned with each episode release. We didn’t stop at just posting—we optimised every post to gain maximum reach and interactions. Each platform had customised captions, hashtags, and thumbnails to appeal to its audience.

Powerful Storytelling Through Video Production

We have a full package of editing, making teasers for episodes, controlling the timing, and building full content engagement videos and stories. Every episode was crafted with purpose. From sound design to color grading, our editing team treated each story like a cinematic experience.

Teasers were crafted not just to promote episodes but to hook the audience emotionally, pulling them into the world of each Impacter. Timing was everything—we designed our content flow to coincide with relevant awareness days and community discussions to maximize engagement.

Results and Impact

The campaign saw rapid organic growth across all platforms. Videos received hundreds of thousands of views, and the stories were reshared by influencers, institutions, and news outlets alike. More importantly, people across the region began to recognize the name Impacters MENA as a movement that celebrates the spirit of giving, perseverance, and creativity.

Why It Matters

The MENA region is full of unsung heroes. Through this project, we didn’t just manage content—we enabled a movement. These inspiring stories of resilience, compassion, and innovation from the MENA region proved that a single voice, when amplified the right way, can echo across communities and beyond.

If you’re looking to create emotional, viral content that connects deeply with your audience, Green Mind Agency is ready to bring your vision to life.