Unpacking Creative Marketing in 2021

Unpacking Creative Marketing in 2021

Articles

In this interview with Digital over Coffee, we've tried to shed light on the creative industry changes in the creative ecosystem by 2021.

Unpacking Creative Marketing in 2021
Table of Content

    Defining the term “creative” in the marketing context?

    Marketing involves several aspects that need to be taken care of to make sure a campaign succeeds. Every campaign is unique, and one of the most important topics is definitely creativity. This involves coming up with the right designs, captions, suitable format for each social media platform, and determining what works best with your target audience. A difficult task we managed to master at Green Mind Agency.

     

    How start-ups can overcome marketing and creative challenges from financial and design standpoints?

    Every start-up needs to make sure it is building a strong social media presence and foundation on which upon they can build its follower and consumer base. This involves creating a recognizable brand identity and designing creatives that attract users to get familiar with your brand, all done within your applicable budget.

    Is there a start-up business creative kit to follow in most scenarios?

    The person in charge must be knowledgeable about the industry they are in, what makes each social media platform unique, and how take advantage of what makes your start up unique. An aggressive ad strategy and impressive creative content can help you stand out but it is not the be all and end all. The ability to execute the digital marketing plan stages is the most important thing to know; strategy and awareness planning, connect experience, insights and optimization, and product development respectively.

    How to take advantage of the new opportunities opening up in 2021?

    The most apparent rise in digital marketing consumption lies in vertical videos, with several applications, namely TikTok, giving everyone a new space and social media platform to take advantage of. You have to recognize the new marketing trends and keep up, whether you like it or not, making sure to join them as soon as possible before they are saturated to present unique content.

    What are the must-have digital marketing skills for 2021?

    Whoever is already in the industry always has to make sure they are adaptive and willing to change their creative and marketing strategies to cope with the changes. There are several tools and websites capable of giving you all you need to design the content needed to ease the process. Although this doesn’t take the place of Photoshop or Illustrator in the digital marketing world, Canva, Crello, and Animaker are all extremely user-friendly with free and premium subscription giving you almost everything you need to master creating attractive content.

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    Why Us

    Green Mind understands you well, as you are working hard to reach the prospective customer for purchase, which is what we are working to reach and define from the beginning.

    You also want to know how much it will cost you to reach a certain number of customers when the ads start on social media, this is something we will explain before starting the campaign, and provide the expected financial return that you will get after contracting.

    • Unifying the team's efforts in one direction and one goal
    • Account manager dedicated to managing your account
    • Certified professionals in managing and activating social media and Google ads
    • Creative minds who worked in different fields lead you to the most suitable creative ideas
    • A team of people whose job it is to follow up and respond to customers on social media platforms