The Ledge – Case Study

The Ledge – Case Study

Clients

We are honored to execute the social media marketing project for Akoya Developments, one of the leading real estate developers in Egypt.

The Ledge - Logo
  • The Ledge
  • 2022
  • Egypt

Website
Facebook
Instagram

The Ledge – Case Study
Table of Content

    Won the Deal

    After negotiations, we won the deal to manage The Ledge through social media, for Facebook and Instagram.

    AKOYA is the most astonishing residential compound in Egypt, after a few years of development, AKOYA was able to offer the most affordable prices for commercial units at The Ledge.

    The project scope was to create a social media campaign that would lead to sales of the commercial units in this project. We started by creating the social media accounts and setting up a social media marketing plan that focus on promoting these commercial units.

    The Ledge - Case Study - Creative 2 en
    The Ledge - Case Study - Creative 5
    The Ledge - Case Study - Creative 7 ar
    The Ledge - Case Study - Creative 9 ar
    The Ledge - Case Study - Creative 10 ar

    Brand Guidelines Presentation

    Before starting on any project we usually started by creating a brand guidelines presentation, to agree on the color pallets we will use, fonts, and color themes. With that being said, a design style guide can be one of the most important pre-design processes for our team and for the clients too.

    In this presentation we covered:

    • Primary Colors
    • Complementary Colors
    • Gradient
    • English and Arabic Typography
    • Logo positioning
    The Ledge - Case Study - Creative 19
    The Ledge - Case Study - Creative 14
    The Ledge - Case Study - Creative 16
    The Ledge - Case Study - Creative 21
    The Ledge - Case Study - Creative 17

    Social Media Management

    Then, we created content for each channel (Facebook, and Instagram) and put out content 3 times per week. This included posts about events, videos introducing The Ledge, posts about different commercial units, and posts about how to buy a unit.

    For The Ledge, we categorize our content to reach as many potential clients as possible on Facebook and Instagram and align it with commercial units buyers. We used various types of content, such as hard-selling posts, informative posts about the project location, and posts that attract new buyers to invest in commercial real estate.

    The Ledge - Case Study - Creative 22
    The Ledge - Case Study - Creative 24
    The Ledge - Case Study - Creative 26
    The Ledge - Case Study - Creative 27
    The Ledge - Case Study - Creative 28

    Social Media Analytics

    Social media analytics for the ledge is showing how our content is performing on social media. It provides insights into what content is performing well and what content isn’t.

    We’re seeing our most popular content is mostly news articles the community has found interesting. We’re also noticing that people are taking a lot of interest in our ‘Expand Your Mind’ article, which is a great sign that we’re succeeding at informing our audience about the importance of investing in real estate commercial units.

    In only 3 months we reached:

    • Facebook Page Reach: 353,548
    • Instagram Reach: 81,660
    • Facebook Page Likes: 1,306
    • Instagram Followers: 25
    • Women 45.2% – Men 54.8%
    • Top Cities: Cairo, Cairo Governorate, Egypt 17.6% – Alexandria, Alexandria Governorate, Egypt 8.4%

    Facebook Ads

    A Facebook ad is an excellent way to generate leads. It is a form of advertising where you can target your audience and increase the chances of them converting into buyers.

    Facebook ads are typically run with a goal in mind and don’t try to be all-encompassing. They’re typically focused on generating leads that drive conversions.

    Type of Campaigns we used:

    • Facebook Leads Ads
    • Facebook Engagement Ads
    • Facebook Page Likes Campaign
    • Facebook Website conversion
    • Facebook Messages

    Facebook Ads Campaigns Results

    • Average CTR: 5.07%
      • Leads Campaign: 7.42%
      • Page Likes Campaign: 7.61%
    • Results Rate:
      • Leads Ads: 0.03%
      • Engagements Ads: 50.09%
      • Page Likes: 6.50%
    The Ledge - Case Study - Creative 36
    The Ledge - Case Study - Creative 35
    The Ledge - Case Study - Creative 34
    The Ledge - Case Study - Creative 33
    The Ledge - Case Study - Creative 29

    Instagram Ads

    For Instagram ads, we set very tight potential clients to target. This is because Facebook ads’ demographics do not work for Instagram without a large budget.

    We have targeted lookalike potential clients from buyers’ contacts. This campaign leads to very high interested clients who are already familiar with our brand.

    Type of Campaigns we used:

    • Instagram Leads Ads
    • Instagram followers acquisition
    • Instagram Website conversion

    Instagram Ads Campaigns Results

    • Average CTR: 1.42%
      • Leads Campaign: 2.28%
      • Followers acquisition: 0.16
    • Results Rate:
      • Leads Ads: 0.03%
      • Followers acquisition: 0.02%

    Selected Projects from Our Work

    Oriental Weavers | Case Study
    Clients

    Oriental Weavers | Case Study

    1st Jan, 2021

    Egypt

    As a social media management company and for such a brand we put all efforts for all team members to get social media creatives and ads.

    Gastec | Case Study
    Clients

    Gastec | Case Study

    18th Jul, 2021

    Egypt

    Based on strong strategic marketing, we started implementing, designing, and managing social media management, Facebook and Google ads.

    National Paints | Case Study
    Clients

    National Paints | Case Study

    22nd Feb, 2022

    Egypt

    We successfully gained National Paints' trust to manage and moderate the social media platforms through Instagram and Facebook.

    IOM Egypt | Case Study
    Clients

    IOM Egypt | Case Study

    1st Jan, 2022

    Egypt

    It is one of the social media campaigns that we have built and succeeded in emphasizing the cause of standing against human trafficking.

    The Ledge – Case Study
    Clients

    The Ledge – Case Study

    15th May, 2022

    Egypt

    We are honored to execute the social media marketing project for Akoya Developments, one of the leading real estate developers in Egypt.

    Mokhalasati | Case Study
    Clients

    Mokhalasati | Case Study

    15th Feb, 2020

    United Arab Emirates

    We've succeeded as an agency in achieving Mokhalasati's objective in increasing the number of installs and leads, using social media ads.

    Hossam Abol Atta | Case Study
    Clients

    Hossam Abol Atta | Case Study

    25th Aug, 2019

    Egypt

    It was a tough competition between us and other digital media marketing companies in Egypt, We were up to the challenge.

    MedEg Trip | Case Study
    Clients

    MedEg Trip | Case Study

    23rd Mar, 2019

    Egypt

    We did all social media marketing for MedEg Trip, online product marketing, along with managing all their social media network channels.

    Sawa Boutik | Case Study
    Clients

    Sawa Boutik | Case Study

    1st Apr, 2020

    United Arab Emirates

    Sawa Boutik is one of the largest websites in the gifts industry, and we succeed to deliver superb marketing services.

    Caliber Clothing | Case Study
    Clients

    Caliber Clothing | Case Study

    22nd Aug, 2018

    Canada

    A complete marketing plan including social media marketing, Facebook and Google ads, with SEO.

    Intuition Pro | Case Study
    Clients

    Intuition Pro | Case Study

    29th Jan, 2018

    Australia

    Our online marketing campaign for Facebook and Instagram is based on clear marketing objectives to sell the product.

    Butterfly | Case Study
    Clients

    Butterfly | Case Study

    27th Oct, 2014

    Egypt

    With our award-winning website design and development platforms, we build this website to fit for e-commerce, with Facebook ads and design.

    Services Covered:

    Latest Projects

    Unlock | Case Study

    Unlock | Case Study

    Here's how we succeed with Unlock by using Google Ads and SEO to help B2B businesses grow, increase leads, and drive conversions.

    27th Feb, 2022

    National Paints | Case Study

    National Paints | Case Study

    We successfully gained National Paints' trust to manage and moderate the social media platforms through Instagram and Facebook.

    22nd Feb, 2022

    Altivate | Case Study

    Altivate | Case Study

    Altivate is a technology company based in Saudi Arabia and we managed to build a long co-operation with them to manage Linkedin and Twitter.

    15th Feb, 2022

    IOM Egypt | Case Study

    IOM Egypt | Case Study

    It is one of the social media campaigns that we have built and succeeded in emphasizing the cause of standing against human trafficking.

    1st Jan, 2022

    Gastec | Case Study

    Gastec | Case Study

    Based on strong strategic marketing, we started implementing, designing, and managing social media management, Facebook and Google ads.

    18th Jul, 2021

    Newsletter

    Subscribe to our Newsletter and get a free consultation and regular updates.

    Why Us

    Green Mind understands you well, as you are working hard to reach the prospective customer for purchase, which is what we are working to reach and define from the beginning.

    You also want to know how much it will cost you to reach a certain number of customers when the ads start on social media, this is something we will explain before starting the campaign, and provide the expected financial return that you will get after contracting.

    • Unifying the team's efforts in one direction and one goal
    • Account manager dedicated to managing your account
    • Certified professionals in managing and activating social media and Google ads
    • Creative minds who worked in different fields lead you to the most suitable creative ideas
    • A team of people whose job it is to follow up and respond to customers on social media platforms