Won the Deal
After negotiations, we won the deal to manage The Ledge through social media, for Facebook and Instagram.
AKOYA is the most astonishing residential compound in Egypt, after a few years of development, AKOYA was able to offer the most affordable prices for commercial units at The Ledge.
The project scope was to create a social media campaign that would lead to sales of the commercial units in this project. We started by creating the social media accounts and setting up a social media marketing plan that focus on promoting these commercial units.
Brand Guidelines Presentation
Before starting on any project we usually started by creating a brand guidelines presentation, to agree on the color pallets we will use, fonts, and color themes. With that being said, a design style guide can be one of the most important pre-design processes for our team and for the clients too.
In this presentation we covered:
- Primary Colors
- Complementary Colors
- Gradient
- English and Arabic Typography
- Logo positioning
Social Media Management
Then, we created content for each channel (Facebook, and Instagram) and put out content 3 times per week. This included posts about events, videos introducing The Ledge, posts about different commercial units, and posts about how to buy a unit.
For The Ledge, we categorize our content to reach as many potential clients as possible on Facebook and Instagram and align it with commercial units buyers. We used various types of content, such as hard-selling posts, informative posts about the project location, and posts that attract new buyers to invest in commercial real estate.
Social Media Analytics
Social media analytics for the ledge is showing how our content is performing on social media. It provides insights into what content is performing well and what content isn’t.
We’re seeing our most popular content is mostly news articles the community has found interesting. We’re also noticing that people are taking a lot of interest in our ‘Expand Your Mind’ article, which is a great sign that we’re succeeding at informing our audience about the importance of investing in real estate commercial units.
In only 3 months we reached:
- Facebook Page Reach: 353,548
- Instagram Reach: 81,660
- Facebook Page Likes: 1,306
- Instagram Followers: 25
- Women 45.2% – Men 54.8%
- Top Cities: Cairo, Cairo Governorate, Egypt 17.6% – Alexandria, Alexandria Governorate, Egypt 8.4%
Facebook Ads
A Facebook ad is an excellent way to generate leads. It is a form of advertising where you can target your audience and increase the chances of them converting into buyers.
Facebook ads are typically run with a goal in mind and don’t try to be all-encompassing. They’re typically focused on generating leads that drive conversions.
Type of Campaigns we used:
- Facebook Leads Ads
- Facebook Engagement Ads
- Facebook Page Likes Campaign
- Facebook Website conversion
- Facebook Messages
Facebook Ads Campaigns Results
- Average CTR: 5.07%
- Leads Campaign: 7.42%
- Page Likes Campaign: 7.61%
- Results Rate:
- Leads Ads: 0.03%
- Engagements Ads: 50.09%
- Page Likes: 6.50%
Instagram Ads
For Instagram ads, we set very tight potential clients to target. This is because Facebook ads’ demographics do not work for Instagram without a large budget.
We have targeted lookalike potential clients from buyers’ contacts. This campaign leads to very high interested clients who are already familiar with our brand.
Type of Campaigns we used:
- Instagram Leads Ads
- Instagram followers acquisition
- Instagram Website conversion
Instagram Ads Campaigns Results
- Average CTR: 1.42%
- Leads Campaign: 2.28%
- Followers acquisition: 0.16
- Results Rate:
- Leads Ads: 0.03%
- Followers acquisition: 0.02%
Selected Projects from Our Work
Oriental Weavers | Case Study
1st Jan, 2021Egypt
As a social media management company and for such a brand we put all efforts for all team members to get social media creatives and ads.
Gastec | Case Study
18th Jul, 2021Egypt
Based on strong strategic marketing, we started implementing, designing, and managing social media management, Facebook and Google ads.
National Paints | Case Study
22nd Feb, 2022Egypt
We successfully gained National Paints' trust to manage and moderate the social media platforms through Instagram and Facebook.
IOM Egypt | Case Study
1st Jan, 2022Egypt
It is one of the social media campaigns that we have built and succeeded in emphasizing the cause of standing against human trafficking.
The Ledge – Case Study
15th May, 2022Egypt
We are honored to execute the social media marketing project for Akoya Developments, one of the leading real estate developers in Egypt.
Mokhalasati | Case Study
15th Feb, 2020United Arab Emirates
We've succeeded as an agency in achieving Mokhalasati's objective in increasing the number of installs and leads, using social media ads.
Hossam Abol Atta | Case Study
25th Aug, 2019Egypt
It was a tough competition between us and other digital media marketing companies in Egypt, We were up to the challenge.
MedEg Trip | Case Study
23rd Mar, 2019Egypt
We did all social media marketing for MedEg Trip, online product marketing, along with managing all their social media network channels.
Sawa Boutik | Case Study
1st Apr, 2020United Arab Emirates
Sawa Boutik is one of the largest websites in the gifts industry, and we succeed to deliver superb marketing services.
Caliber Clothing | Case Study
22nd Aug, 2018Canada
A complete marketing plan including social media marketing, Facebook and Google ads, with SEO.
Intuition Pro | Case Study
29th Jan, 2018Australia
Our online marketing campaign for Facebook and Instagram is based on clear marketing objectives to sell the product.
Butterfly | Case Study
27th Oct, 2014Egypt
With our award-winning website design and development platforms, we build this website to fit for e-commerce, with Facebook ads and design.
