We built this campaign to reach the audience that wants to find a high level of financial services and solutions so we put the Digital media buying plan based on that.
We are using Linkedin campaigns including click-through website objectives and leads campaigns. For the targeting of a LinkedIn advertising campaign, we select the audience based on remarketing campaigns and pixel tracking through the website.
Facebook and Youtube Campaigns
For Facebook Campaign, we used the same techniques as LinkedIn using pixels and make a remarketing campaign. Some other campaigns are running also on Youtube, give is the chance to explorer new areas in the finance field.