Digital Marketing Mix for the Egyptian Market

Digital Marketing Mix for the Egyptian Market

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Digital marketing mix can become a source of high income and dominance in a market like Egypt, a market that is booming with great potential

Digital Marketing Mix for the Egyptian Market
Table of Content

    What Is a Digital Marketing Mix?

    The digital marketing mix is a set of strategies that can be used to increase traffic and sales for your business. Most businesses use digital marketing to increase revenue, but it can also be used to improve customer service, brand recognition, and more.

    Digital marketing is used by a wide variety of businesses, from small companies with few customers to large corporations. With the ever-growing popularity of technology and mobile devices, digital marketing has become an essential part of business operations today.

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    What Is the Digital Marketing Mix 4ps?

    The digital marketing mix 4ps is the 4 Ps of digital marketing that is used to help marketers create, manage and measure their digital marketing campaigns.

    A lot of companies have started using these 4 Ps in their digital marketing campaigns for a variety of reasons, the digital marketing mix 4ps are:

    Product:

    What you sell (or what you are trying to sell) is just one of the many aspects that can impact your sales and profit.

    Price:

    It is important to take care of your customers and ensure they see value in your products and services. Having a fixed price makes it easier to control costs and track customer satisfaction.

    Place:

    The industry space is crowded with information about the various products and services available for sale. where is the place do you will promote your product or service will lead your brand to be noticed.

    Promotion:

    what is the best way to promote your product or service, to generate revenue?

    Localizing Digital Marketing Mix for the Egyptian Market

    To localize the digital marketing mix for the Egyptian market you have to understand it first, the Egyptian market is crowded with a lot of products and services that will compete with you from the first day.

    Before starting on the digital marketing mix you have to set a good business model.

    Localizing can be started by analyzing the competitors, market needs, and market trends. We believe that there are no businesses right now doesn’t have competition anywhere else, your ideas that you think about right now for the upcoming business are implemented and generating revenue. You should be able to see the competition and are in the very best position to respond.

    We are not saying that localizing things is straightforward, it’s a problem as any business can become much more efficient if you have a well-defined strategy. A high-level strategy will show exactly how your company will be dealing with various market trends,

    Localizing the 4ps for the Egyptian market also means localizing everything, starting from language, you should use the Arabic language on all of your marketing materials and channels, and use the Arabic tag on all your content. The idea is to make the 4ps look like an Arab brand, you can use Arabic font on all languages pages.

    Digital Marketing Mix 4ps
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    Digital Marketing Mix Example for Egyptian Market

    Product:

    I’m selling earphones that can give an amazing audio quality.

    Price:

    Price is affordable and below the average of the market. I did very strong research to get this price, with a 1-year money-back grantee if there any issues show up on the product.

    Place:

    I’ll place the marketing budget on the people who are usually using earphones, the people who are usually listing to music when they are working, or hardly use the phone too much

    The campaigns can be set digitally on Instagram, Spotify, and TikTok.

    Promotion:

    I’ll give the influencers promotion codes that the followers can use to generate sales.

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    Oriental Weavers | Case Study

    1st Jan, 2021

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    As a social media management company and for such a brand we put all efforts for all team members to get social media creatives and ads.

    Gastec | Case Study
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    Gastec | Case Study

    18th Jul, 2021

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    Based on strong strategic marketing, we started implementing, designing, and managing social media management, Facebook and Google ads.

    Multiples Group | Case Study
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    Multiples Group | Case Study

    1st Dec, 2020

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    Multiples Group is one of the largest companies in the financial industry, and we succeed to deliver superb marketing services.

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    Why Us

    Green Mind understands you well, as you are working hard to reach the prospective customer for purchase, which is what we are working to reach and define from the beginning.

    You also want to know how much it will cost you to reach a certain number of customers when the ads start on social media, this is something we will explain before starting the campaign, and provide the expected financial return that you will get after contracting.

    • Unifying the team's efforts in one direction and one goal
    • Account manager dedicated to managing your account
    • Certified professionals in managing and activating social media and Google ads
    • Creative minds who worked in different fields lead you to the most suitable creative ideas
    • A team of people whose job it is to follow up and respond to customers on social media platforms