Understand The Dental Business For Social Media
Social Media Management for dentists always difficult, and to reach the right client, they need a long-term plan, not only for a short period, which makes all dentists always afraid of the slow pace in reaching the target clients or patients.
This is what makes us as a digital marketing company always think about reaching the target customers quickly, because it will always be costly to the dentist, and of course we always turn to the fastest methods that allow us to reach them.
We are also thinking about the current location of the dentist, how can we reach nearby clients, and at the same time they do not waste time and effort on transportation, because each patient must visit the dentist and the clinic must be near to them.
We have great experience in the field of medicine in general, therefore we always turn to the confidence of patients, and to gain the trust of the doctor we present, the ideas and the content on social media must be very distinctive and very professional in appearance.
Study And Research Quickly Before Starting
This is what distinguishes our company in the field of social media marketing, we do research and know the style of competitors and analyze them with knowledge of the needs of the customer and what will make them choose this doctor specifically for the treatment of his teeth.
We also search for keywords, design methods, and ideas that exist not only in Egypt but also in the world. These data help us choose a correct orientation for social media before starting.
Execute the Social Media Management
We started with complete brand research for the doctor before started. after that, we built a color pallet that fit in the design and will be suitable for the doctor. Therefore, he saw it and approved it. After that, we started writing the content.
Our main plan in writing the content was to show the doctor in a very professional way, and also to give value to the patients because the doctor always has to be in a formal presentation. not only that, but we also built an educational content to treat his teeth while he/she was at home.
One of the hardest and important tasks we managed is to set the posts to follow the advertising policy for Facebook and Instagram, we are taking care of this in the first place to make sure we are aligned from the beginning with it.
Facebook usually rejecting the pictures that uniforms before and after, and this will not give the doctor the space needed to show the great work he did in dental operations, so it was necessary for us to use certain pictures in a certain way.
We didn’t just make insufficient ideas, we were also built varieties of videos, we wanted to deliver a video message that would reach the largest possible number of clients or patients, and at the same time, it shows what the educational needs are like or shows what the doctor can provide.